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Perfect Fifth

Repurposing a branding project into a next-gen software concept for realtors, buyers, and residential developers.

Overview

Objective

This was the first paid branding project that I ever worked on. With my new emphasis on helping SaaS companies be more confident, I wanted to look at this project with fresh eyes and see how I could turn an archaic concept, like fringe service networking, into something targeted and useful.

Idea

Like most service based industries, there are fringe industries that don't offer the same services as a real estate agent, but that serve the same people. This software is meant to help realtors connect with related service providers without having to sift through thousands of LinkedIn profiles.

Solution

The concept behind Perfect Fifth is harmony referencing a musical note that rings perfectly between the low and high registers of an octave. The entire brand is focused on this blend of different notes and folks working together.

Project Scope

  • Brand Definitions
  • Creative Direction
  • Brand Naming
  • Logo Design
  • Style Guide

Brand Naming

Reverse Referral System sounded like a college math course and focused solely on the service rather than the benefits of using it. Perfect Fifth is a musical term referencing the one note within an octave that harmonizes between the high and low notes. Similarly, this software will help realtors bridge the gap between developers, investors, lenders, etc.

Reverse Referral System

Arrow pointing down
Perfect Fifth

Brand Identity + Logo Design

Primary Logo

Logo System

Perfect fifth Software primary logo
Perfect fifth software logo horizontal
Perfect fifth software symbol logo
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Identity Applications

zach-stevens-logo-design-perfect-fifth-wall-art
zach-stevens-logo-design-perfect-fifth-coffee-mug
zach-stevens-logo-design-perfect-fifth-outdoor-signage
zach-stevens-logo-design-perfect-fifth-marketing-collateral
zach-stevens-logo-design-perfect-fifth-journal
zach-stevens-logo-design-perfect-fifth-website-mockup
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Color

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Typography

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Iconography

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Bring it all together

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BADASS YOUR BRAND

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