This was the first paid branding project that I ever worked on. With my new emphasis on helping SaaS companies be more confident, I wanted to look at this project with fresh eyes and see how I could turn an archaic concept, like fringe service networking, into something targeted and useful.
Like most service based industries, there are fringe industries that don't offer the same services as a real estate agent, but that serve the same people. This software is meant to help realtors connect with related service providers without having to sift through thousands of LinkedIn profiles.
The concept behind Perfect Fifth is harmony referencing a musical note that rings perfectly between the low and high registers of an octave. The entire brand is focused on this blend of different notes and folks working together.
- Brand Definitions
- Creative Direction
- Brand Naming
- Logo Design
- Style Guide
Reverse Referral System sounded like a college math course and focused solely on the service rather than the benefits of using it. Perfect Fifth is a musical term referencing the one note within an octave that harmonizes between the high and low notes. Similarly, this software will help realtors bridge the gap between developers, investors, lenders, etc.
Reverse Referral System
Brand Identity + Logo Design
Bring it all together
Crafting a Future Proof visual identity while leveling up the cheapened cryptographic hardware and software industries.View Project