
Maple Blue
Rebranding an online meal prep company to help people feed their roots.
Overview
Objective
Devin Weik had run into nothing but problems with the agencies he'd worked with in the past. As a result he was left with a name that didn't resonate with him or his audience, a shoddy logo, and a void to be filled with good story.
Idea
Our brand identity concept for his online meal prep company dug into his experience working on a farm in Connecticut. Just like the crops he helped grow, his clients needed to be nurtured and cared for so they too would grow healthy.
Solution
We scrapped any hints of the "shredded" gym-rat vibe his previous agencies had left him and focused on turning Maple Blue into a caring company that just so happens to make delicious, ready-to-eat meals.
Project Scope
- Brand Strategy
- Creative Direction
- Brand Naming
- Logo Design
- Style Guide
Brand Naming
Dynamic Nutrition did not speak to the story this brand was telling. The name Maple Blue was inspired by the Maple Trees that surrounded Devin in Connecticut. With the proper nutrition, they can withstand any storm or seasonal change and humans are no different. Feed Your Roots.
Dynamic Nutrition
Brand Identity + Logo Design
Primary Logo
Logo System
Identity Applications








Color
Typography
Iconography
Bring it all together
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