Branding Project hero image

Maple Blue

Rebranding an online meal prep company to help people feed their roots.



Devin Weik had run into nothing but problems with the agencies he'd worked with in the past. As a result he was left with a name that didn't resonate with him or his audience, a shoddy logo, and a void to be filled with good story.


Our brand identity concept for his online meal prep company dug into his experience working on a farm in Connecticut. Just like the crops he helped grow, his clients needed to be nurtured and cared for so they too would grow healthy.


We scrapped any hints of the "shredded" gym-rat vibe his previous agencies had left him and focused on turning Maple Blue into a caring company that just so happens to make delicious, ready-to-eat meals.

Project Scope

  • Brand Strategy
  • Creative Direction
  • Brand Naming
  • Logo Design
  • Style Guide

Brand Naming

Dynamic Nutrition did not speak to the story this brand was telling. The name Maple Blue was inspired by the Maple Trees that surrounded Devin in Connecticut. With the proper nutrition, they can withstand any storm or seasonal change and humans are no different. Feed Your Roots.

Dynamic Nutrition

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Maple Blue

Brand Identity + Logo Design

Primary Logo

Logo System

Maple Blue Primary logo
Maple Blue Meal Prep logo horizontal
Maple blue Meal Prep logo symbol
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Identity Applications

Before and after logo design
Maple Blue logo on shirt
maple blue logo on sign
maple blue branding illustrations
maple blue phone branding mockup
maple blue logog system
maple blue packaging mockup
maple blue tote bag mockuo
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Bring it all together

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"Don’t overlook this guy, he’s very talented and I wouldn’t hesitate to recommend him to anyone needing branding or website work."
Devin Weik


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