Devin Weik had run into nothing but problems with the agencies he'd worked with in the past. As a result he was left with a name that didn't resonate with him or his audience, a shoddy logo, and a void to be filled with good story.
Our brand identity concept for his online meal prep company dug into his experience working on a farm in Connecticut. Just like the crops he helped grow, his clients needed to be nurtured and cared for so they too would grow healthy.
We scrapped any hints of the "shredded" gym-rat vibe his previous agencies had left him and focused on turning Maple Blue into a caring company that just so happens to make delicious, ready-to-eat meals.
- Brand Strategy
- Creative Direction
- Brand Naming
- Logo Design
- Style Guide
Dynamic Nutrition did not speak to the story this brand was telling. The name Maple Blue was inspired by the Maple Trees that surrounded Devin in Connecticut. With the proper nutrition, they can withstand any storm or seasonal change and humans are no different. Feed Your Roots.
Brand Identity + Logo Design
Bring it all together
A mobile application concept brand that connects the Deaf community with local restaurants.View Project