My younger brother is fluent in ASL and during his time as a fast food worker, he noticed how awesome Deaf people would feel when he could take their order in sign language. We wondered, how can a software application make that happiness more frequent?
The concept came from the echoed greeting one receives. You say "hello," and I return the favor. Something small that we take for granted, but that the Deaf community doesn't often receive at a restaurant. Hello Hello shows Deaf people if restaurants have ASL fluent employees and when they are working.
Hello Hello's brand identity is rooted in adventure and exploring your own town, made easier by knowing that someone who speaks ASL will be the restaurant you are headed to.
- Brand Definition
- Creative Direction
- Brand Naming
- Logo Design
- Style Guide
Imagine not receiving a return greeting after saying "hello" to someone. Feels terrible, right? The name reflects the concept of someone echoing a greeting in your language, something the Deaf community does not receive often.
No previous name
Brand Identity + Logo Design
Bring it all together
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