FTF Warrior
Turning a branding project into a coaching software that helps Type 1 diabetics feel more adventurous and confident.
Overview
Objective
FTF Warrior had created a website and was start to ramp up their marketing efforts for their online fitness program for diabetics.
Idea
Matt and his team resonated deeply with giving diabetics more courage and confidence, as Matt is a diabetic himself and has traveled the world during an extensive modeling career.
Solution
We crafted an identity around that idea and I am now applying it to a conceptual fitness app for diabetics.
Project Scope
- Brand Definitions
- Creative Direction
- Logo Design
- Style Guide
Brand Naming
Logo System
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Identity Applications
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Color
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Typography
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Iconography
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Bring it all together
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"Zach's professionalism is outmatched only by his positive spirit, as he is also a fun guy to be around."
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