Branding Project hero image

FTF Warrior

Turning a branding project into a coaching software that helps Type 1 diabetics feel more adventurous and confident.

Overview

Objective

FTF Warrior had created a website and was start to ramp up their marketing efforts for their online fitness program for diabetics.

Idea

Matt and his team resonated deeply with giving diabetics more courage and confidence, as Matt is a diabetic himself and has traveled the world during an extensive modeling career.

Solution

We crafted an identity around that idea and I am now applying it to a conceptual fitness app for diabetics.

Project Scope

  • Brand Definitions
  • Creative Direction
  • Logo Design
  • Style Guide

Brand Naming

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Brand Identity + Logo Design

Primary Logo

Logo System

FTF Warrior Software primary logo
FTF Warrior software secondary logo
FTF Warrior software symbol logo
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Identity Applications

zach-stevens-design-branding-logo-ftf-warrior-water-bottles
zach-stevens-design-branding-logo-ftf-warrior-journal
zach-stevens-design-branding-logo-ftf-warrior-ad
zach-stevens-design-branding-logo-ftf-warrior-apparel
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Color

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Typography

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Iconography

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Bring it all together

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"Zach's professionalism is outmatched only by his positive spirit, as he is also a fun guy to be around."
Matt Vande Vegte | Founder and Lead Trainer

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