DragonGlass
Crafting a Future Proof visual identity while leveling up the cheapened cryptographic hardware and software industries.
Overview
Objective
In 2017, crypto hit its first major peak. As a result, several companies were creating the shovels and picks of the digital goldrush, hardware and software for mining digital tokens. The issue DragonGlass faced was a new look that stood shoulder-to-shoulder, if not a head taller, than competitors.
Idea
During the Definitions workshop we landed on the concept of Future Proof, which became the foundational theme of the design language. This was paired with targeting an enterprise-level audience capable of managing large scale mining operations.
Solution
Organic movements, textures, and digital motifs like a matrix-inspired typeface make up the DragonGlass identity. It is a blend of technology and natural evolution.
Project Scope
- Brand Definition
- Creative Direction
- Logo Design
- Style Guide
Brand Naming
Logo System
Identity Applications
Color
Typography
Iconography
Bring it all together
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