In 2017, crypto hit its first major peak. As a result, several companies were creating the shovels and picks of the digital goldrush, hardware and software for mining digital tokens. The issue DragonGlass faced was a new look that stood shoulder-to-shoulder, if not a head taller, than competitors.
During the Definitions workshop we landed on the concept of Future Proof, which became the foundational theme of the design language. This was paired with targeting an enterprise-level audience capable of managing large scale mining operations.
Organic movements, textures, and digital motifs like a matrix-inspired typeface make up the DragonGlass identity. It is a blend of technology and natural evolution.
- Brand Definition
- Creative Direction
- Logo Design
- Style Guide
Brand Identity + Logo Design
Bring it all together
Turning a branding project into a coaching software that helps Type 1 diabetics feel more adventurous and confident.View Project