Branding Project hero image

DragonGlass

Crafting a Future Proof visual identity while leveling up the cheapened cryptographic hardware and software industries.

Overview

Objective

In 2017, crypto hit its first major peak. As a result, several companies were creating the shovels and picks of the digital goldrush, hardware and software for mining digital tokens. The issue DragonGlass faced was a new look that stood shoulder-to-shoulder, if not a head taller, than competitors.

Idea

During the Definitions workshop we landed on the concept of Future Proof, which became the foundational theme of the design language. This was paired with targeting an enterprise-level audience capable of managing large scale mining operations.

Solution

Organic movements, textures, and digital motifs like a matrix-inspired typeface make up the DragonGlass identity. It is a blend of technology and natural evolution.

Project Scope

  • Brand Definition
  • Creative Direction
  • Logo Design
  • Style Guide

Brand Naming

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Brand Identity + Logo Design

Primary Logo

Logo System

DragonGlass software primary logo
DragonGlass software horizontal logo
DragonGlass software symbol logo
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Identity Applications

zach-stevens-design-branding-logo-dragonglass
zach-stevens-design-branding-logo-dragonglass-business-cards
zach-stevens-design-branding-logo-dragonglass-office-art
zach-stevens-design-branding-logo-dragonglass-warehouse
zach-stevens-design-branding-logo-dragonglass-server-blade
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Color

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Typography

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Iconography

DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
DragonGlass Custom Branded Icon
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Bring it all together

DragonGlass Software logo on id card
DragonGlass branded posters
DragonGlass logo on building signage mockup
DragonGlass Software logo on office signage
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"Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies."
Alex Kamergorodsky

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