Aaron Malone had already changed the lives of thousands through his work on the Crypto 101 podcast. His next venture would be creating a crypto hedge fund with a benevolent spirit and a brand identity to match.
One of Aaron's favorite fictional characters is Jay Gatsby, known for his good nature and belief in the impossible. When pairing this with the idea of a world changed for the better through crypto, we had a solid concept.
Collective Ventures became a symbol of the city on a hill, shining for all to see. Something the visionaries of the 1920's were focused on achieving. This led to a merge of art deco and 21st century technology style.
- Brand Definition
- Creative Direction
- Logo Design
- Style Guide
Brand Identity + Logo Design
Bring it all together
Making pharmaceutical project management feel less like pharmaceutical project management.View Project