Apsi
Infusing a women's health brand with the founder's mission of living a healthy life without missing it.
Overview
Objective
Create a friendly, health coaching brand that does not intimidate users.
Idea
Focus the brand on showing how good life can be if you eat healthy. More importantly, show that you can have a healthy life without missing it.
Solution
We landed on a blend of organic shapes that feel diverse and unique, but familial. These shapes came to represent the breadth of women that would be coached under Maria and fueled the surrounding elements like color and typography.
Project Scope
- Brand Definition
- Creative Direction
- Brand Naming
- Logo Design
- Style Guide
Brand Naming
While unique, Halkiadakis isn't the easiest last name to pronounce, which is why Maria wanted to create a name that was more brandable. Apsi is derived from apsida, which is Greek for "arch," referring to the stone arches in Maria's family village. Though different in weight, size, and shape, the stones come together to support one another, just like the women Maria coaches.
No previous name
Logo System
Identity Applications
Color
Typography
Iconography
Bring it all together
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