You feel me? | Software Branding

Finding the common ground that will elevate your brand.

January 18, 2021

"Friendship is born at that moment when one person says to another: 'What! You too? I thought I was the only one!'"

-C.S. Lewis

When diving into knowing your user base, you will hopefully find common interest. In the things you both do, the things you listen to, who you respect, etc.

I would urge you to dive deeper. What do you both feel? What do you both wish was right in the world? What do you both believe?

If you can find this and communicate it you don't have to win people over, you end up rallying teammates to help you accomplish a goal. You are aligned.

A brand built on mutual values is set to flourish.

More you say?

Robinhood in Rottinghamm | Software Branding

When going against your brand kills your company.

1.18.2020

When you name your company after an Englishman whose motto was "Steal from the rich and give to the poor," it's expected that your company exists to serve the masses.

When Robinhood decided to stop trading of GameStop's stock to support a hedge fund invested in their app, they ruined their brand.

The emotional value they'd built up is gone because of the choice to betray their values.

If you think the brand of your software is something trivial, think again. Betray it and the market will react accordingly.

read more

Should You Obsess Over Other Apps? | Software Branding

A purge on your phone that might help you be better at understanding UX.

1.18.2020

I recently deleted several apps from my phone, ones that I had previously used on a daily basis (Gmail, LinkedIn, Slack, etc). Apart from not being bothered by the constant slew of information or feeling the need to satiate a hunger for attention, something else happened after deleting these apps:

I could critique and analyze them more effectively.

Akin to seeing the forest through the trees, opening an app after not using for a bit gave me a new perspective. I could examine each step in their onboarding, I could observe their interactions with a keen eye, I could look at their layout and better empathize with someone who hadn't seen it before.

Using these apps or obsessively critiquing them daily wouldn't allow me to do that.

In the interest of getting good ideas and understanding what makes these products great, delete them... for a bit.

read more