The obsession people have with SEO is mind boggling. It's as if SEO is a silver bullet to make up for having an undefined audience and not knowing what they want. I've seen a lot of marketers and the work that they produce. Most of the time, I'm disappointed because it's obvious what game they are playing. They write keyword stuffed blogs with no soul and refuse to write copy that engages people on an emotional level in the hopes of pointing Google searchers to a page.
It's not that I believe all content should be that way, but in order to actually connect with someone so they convert on your page, you can't write for a search engine. Search engines operate entirely on rationale, humans invest emotionally.
As such, both creative messaging and effective SEO need to be in harmony. You can write for search engines until you're blue in the face, but a search engine is not going to have the emotional nuance as the human who will be making a buying decision. You have to trigger them beyond having all the right keywords on your site.
If I had to put my finger on specific things that focusing solely on writing for search engines fails to consider, it'd be these two things:
In short, make awesome content for humans. If possible, make it search engine friendly.
The downside to being an advocate of change is that it is hard to see past the muck blocking you from the finish line. What's more, is that the muck might not even be your doing, it's just there.
Most would see the obstacles that lie before them as excuses to turn back and give up. But that is not the rebel way.
Rebels cannot let go of their vision, it is as much a part of them as their skin, hands, and feet.
No one said doing things differently would be easy, or that everything and everyone would be in your favor. Quite the opposite actually.
It may not be your fault where you are at and no one blames you for the external things that have blocked your path. But it is your responsibility to make the next steps. Will they be forward or backward?
I woke up feeling like crap today.
Figures, a lot of my friends had gotten sick so it was a matter of time before it came my way.
I still feel like crap so I'll keep this one short:
It's better to dedicate one whole day to getting healthy than to draw out a cold over the course of a couple days. And so, I'm taking a sick day.
Check back in tomorrow for a real MF Punch.