Full disclosure, I am a Webflow Affiliate and I get monies for sending people to Webflow. Full story, I didn't start out that way and after using the platform to make epic websites for three years, I was given affiliate status.
The website of a startup is like a 24/7 sales person and it's the most extensive component of your branding efforts. It's the only place where investors and customers can experience your company and get a feel for who you are. It stands to reason, then, that if you cannot keep it alive and make it a pleasant experience, it becomes a crutch.
Before you even get started on building a site, chances are you'll do some research figuring out what platform to use. You'll probably explore options like WordPress, but, in my not-so-humble opinion, WordPress sucks compared to Webflow. For these three reasons: time, functionality, and creativity.
Time is your most valuable resource and while WordPress was great in being a first mover into making the web more accessible for makers, they fell off the tracks. It's still time consuming and difficult to make a WordPress site look and function exactly the way you need it, even with the help of developers. Webflow's designer tool allows you to skip over the back-and-forth between design and development. This saves time and it also cuts down on costs, since you are no longer dependent on developers to make design changes.
Any time the development team is taken out of the picture, the question of compromising functionality arises. Blanket statement: whatever you are looking to do Webflow can handle it. If you're worried, just ask these giant tech startups how much Webflow helped their marketing teams.
Furthermore, if you do need to bring in your dev team after 99% of the site has been built, they can add custom code with ease.
Lastly, creativity. New ideas come on quick and you have to move quick as a startup. Can you afford to wait for a designer to put something in sketch, pass it to the dev team, go back-and-forth to make sure it's right, have your marketing team edit it, and then launch? NO! You've gotta move and at the speed of creativity.
As if that wasn't enough, WordPress templates are rigid as hell and can't be molded easily. Certainly not without developer help. Startups can't afford to wait that long or have their developers doing rudimentary coding like front-end website building.
Point being, if your startup is not on Webflow, you are missing an opportunity.
Giving startups confidence is my mission. While this is related to design because that's the medium I've experienced these phrases through, it's applicable in other areas like pitching and sales.With that in mind, here are two phrases that make your startup sound desperate.
I just need...
This is a red flag as it implies that you are unaware of the gravitas needed for whatever you're asking for, or that you are aware and are trying to belittle the investment needed from whoever you're asking.
What to say instead:
I need to (task goes here), how can make it happen?
Damn, look at you and your confidence. This phrase is what would come from someone who is ready to partner up. They know what their goal is and they aren't trying to make it seem insignificant. Because if it was insignificant, they wouldn't care.
It's a simple site/logo/brochure/investment/whatever...
If it was simple you'd do it yourself. Don't bullshit. The truth is that simplicity is the greatest form of sophistication. Making something simple is hard and the fact that you're asking for help shows it.
What to say instead:
I need to (task goes here), how can we make it happen?
Notice a pattern forming here?
Look, the point is that asking for stuff is hard and it takes courage. But trying to belittle what you're asking for makes the results you want to achieve seem far fetched and not worth the effort.
Ask for things with confidence and be ready to accept answers you don't like. It will get you to the good ones.
When it comes to design and startups, a common misconception is if everyone in your industry looks terrible and has unpleasant experiences, it's ok for follow suit.
This has been disproven time and time again by the companies we all love. Design-driven companies yield a greater emotional connection with their customers and are an all around better company to work with. Even something as simple as having an easier website to navigate makes a big difference.
The difference? A customer being stuck with you instead of sticking with you. If given the chance, they will leave and pay a premium to someone who can treat them better. You have to design an experience that makes you irreplaceable.
Don't use the excuse, "everyone does it that way," when surrounded by mediocrity. Take it as an opportunity to be a diamond in the rough.