Donald Miller's Building a Story Brand detailed the idea that all of life is like a story. There is a hero, there is a villain, there is a problem, and there is a guide who helps the hero defeat the villain and solve the problem. Can you guess which one your software product is?
That's right. The guide. You are a trusted advisor who has found a way to something better. Now you offer resources, knowledge, and tools to help your user (the hero) achieve the same.
Think Obi-Wan Kenobi, Gandalf, Alfred Pennyworth. These folks have abilities and offer support emotionally and with resources. People love them because they give and share the best parts of themselves with the world so that others can be better.
Your software must do the same. Guide your heroes to be better.
A friend of mine and I met up yesterday. She's a talented artist and creative thinker, but she's struggling with getting her work out there and attracting commissions/clients. It's a common issue for creative types to stall the display of any kind of work to the public unless they deem it perfect. The truth... it's never going to be perfect. You have a better chance at winning the lottery than you do creating the perfect piece to show, especially if you have particular expectations.
She had asked, "what do I need to do to get out there?"
"You need to make something everyday, for fun, for yourself, and show it to the world."
Lo and behold, within the span of 45 minutes today, she had an awesome collage piece completed and ready to go. I'd call that a win.
Here's the thing:
You will always be nervous taking the first steps into a new venture. Be it founding a startup, putting yourself out there as an artist, starting a band, you name it. If you want to get to the top of the mountain, you have to take the first step. It's gonna suck at first, you're going to suck at first. But you will get better and it will get easier if you dedicate yourself to small habits that will make up your success.
Go for it, I believe in you.
Be seen as a replaceable commodity.
Look and feel incoherent and unworthy of success.
Aimlessness. Without defining your purpose, vision, and mission, your actions will fall by the wayside.
Can you afford to be brandless?