“Almost everything will work again if you unplug it for a few minutes, including you.” — Anne Lamott
I'm taking August to pull back from my newsletters, MF Punches, and take some time to recharge.
But don't you worry, I'll be back 😎
It's quite simple. Marketing is a push, branding is a pull.
Marketing puts new products out into the world and helps people solve new problems. It gets the word out. It tells how this product will change a user's life. Marketing is the act of putting new things out there.
Branding makes people care about what is being marketed. It is the heart and soul, the personality that makes a marketing effort more likable than the next. Branding makes things that are marketed attractive.
If you don't do a good job marketing, no one will know.
If you don't do a good job branding, no one will give a shit. You need both and they must feed off one another. They are two sides to the same coin.
"What do you mean?" is the most common response when I tell people I work with rebels.
I proceed to tell my core belief that being different is more important than being better. But there's more to it than that. What drives this core belief home is that I live it. Perhaps not in gigantic ways, but here are a couple examples:
I refuse to be on Facebook and Instagram.
I don't drink or partake in other substances.
I rarely take calls or meetings in the morning.
I plan on staying a small company for the foreseeable future.
These are stories about who I am as a person that seep into my business as well. Stories like these are strong because they are genuine, I don't have to put on a face to live out the truth I proclaim.
When you build your brand, tell your story. Open up your ugly, the things people will think you are weird for. I guarantee there are people who will not like it, but the flip side is that there will others who appreciate it.
Tell YOUR story. Not the one you think people want to hear.