Tortoise and Hare

Playing short games and long games

June 25, 2020

Short term strategies: undercut competitors, have fire sales, adopt fads.

Long term strategy: build things that are useful and meaningful.

In branding, in sales, in everything planning for the long game ensures that you're given more time to play at all.

More you say?

Between Notes

Reasons to give layouts breathing room.

10.21.2020

I want you to imagine a drum kit. Now imagine someone sits on a stool behind it and persistently pounds the snare, the toms, and cymbals violently, repeatedly, and without rest. The resulting bash of noise is nothing you would expect from a top performer or something you'd want to hear on a record. It sucks.

Now think about someone else who tactfully and precisely plays each piece of the kit with rhythm and technique. They create a series of harmonious tones that entice your ears. They don't hit every piece at the exact same time, they let them breathe and give each its due space in the spotlight. They rest between notes.

Same principle applies to design. If you try to play all the pieces of your kit (a call to action, a tagline, your logo, information, graphs, charts, etc) at once, you will create noise.

Rest between notes.

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If Design Matters, Do it Right

A fatal flaw in the entreprenuerial mindset that needs to be addressed.

4.8.2020

This will be simple.

If you want people to love your brand, don't give a half-assed effort into the design of it.

If you don't care, carry on as you have been.

A minor effort into a major problem is a recipe for disappointment.

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