Too Two To Much

More is the enemy of good.

May 20, 2020

More products, more money, more followers, these are hungry ghosts. Insatiable phantoms that have no value and never stop getting bigger.

More is an endless struggle. But, getting good at something, and improving your business, your brand, or even yourself is something measurable. You might have different goals, but the process is one that you can actually control and have a major influence on.

"More" will naturally result from being good.

More you say?

Needs and Wants

Two very different things that need to be balanced in your branding.

12.11.2019

I love backpacking. Nothing makes me feel more alive or at peace than sitting on top of a mountain with no one around me for miles. Backpacking requires a substantial amount of gear for surviving out where there are no grocery stores or hospitals nearby. It's safe to say that the needs of a backpacker are vast. Backpackers need food, they need water, and they need shelter. Those are basics. If you don't have those, you're screwed.

So why did I bring a tactical axe with me on my last trip and why did my friend Joey bring a huge buck knife? Sure, we could use them to cut fishing line, chop up firewood, and my axe even doubled as a hammer, but the truth is, we really didn't need either of those things. We wanted them to feel manly and adventurous. Our wants justified the need of bringing along these items for the tasks they could accomplish.

We conjured logical needs to suit an emotional desire.

You could argue that this doesn't apply to everything, but I'd beg to differ. Even the essential needs we had like food, water, and shelter were all emotional decisions. If we were logical, we probably wouldn't have even gone backpacking because we would have saved money and subjected ourselves to less risk. But we decided to forego those essentials in the search of greater adventure. That's why we bought a $110 water filter and why I bought a bunch of compact, lightweight food for a premium price. Essential needs, but definitely an emotional decision.

The needs were simple, food, water, shelter, but the want was freedom, adventure, and camaraderie.

Ask yourself, what is the want behind the need people are looking to our startup to fulfill? Build your brand around it.

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Shift Your Perspective

What a week of being a zombie can teach you about UX.

2.6.2020

I got pretty sick this week.

Worst I've felt in over a year.

Today is the first day that I don't feel like complete shit, though still not 100%. It really sucks because the first week of this month was packed with 6 appointments and meetings with others. Even if you're sick, you still feel the need to at least try and get out there because meeting other people is important, especially in business. I'd wake up each day hoping I'd feel better, but I was still hacking up lungs and blowing outrageous amounts of gunk from my nose until this afternoon.

What I thought about was this: I could get out there and meet people regardless of how I was feeling, but it wouldn't have been a pleasant experience for the other people involved.

Could you imagine being on the other side of the table as I coughed to the point of puking (that actually happened)? Or seeing globs of snot drip onto my mustache? It'd be freaking disgusting.

Here's the thing:
While it might seem heroic and dignified to go at the day regardless of how I'm feeling, the fact that it would've been awful for someone else to endure my company is what matters more. It's about them, not me.

Stuck on whether or not you should pursue a new product, feature, or campaign for your brand? Think about the person on the other end, it'll give you a better sense of direction.

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