These Two Things

That will make your startup appear more trustworthy and confident.

April 24, 2020

Design is a gargantuan undertaking, namely because there is so much stuff to consider. From logos, icons, illustrations, layouts, man, the list is endless. But, there are two things that set the trajectory for good design and good branding within a startup: color and typography.

Color
Things go haywire with color really fast. Why? Because most startups want to impress people and peacock their way to good branding. The more flash, the better right? Wrong. Honestly, when you are starting out, it is imperative to rely on one core color (unless you design out a full color palette). Why one color? Because it helps you focus and reign in all of your energy on keeping your branding consistent. One color, with neutrals (black, greys, and white). That will make your startup appear far more mature than a one boasting yellows, blues, and pinks like a clown at a sideshow.

Typography
Type is hard, even for designers who have been trained in choosing tyoefaces and using them properly. In the prospect of boosting your startup through design, please heed this suggestion: pick one, good, timeless typeface. Why? Because typography connotes so much emotion and is often chosen based on what looks "cool." "Cool," usually translates to distressed, obnoxious, or flippant. None of which you want to be associated with your startup.

I get it, you want to be extravagant and show that your company is creative (and it is, don't you forget it). But is selecting an overtly illustrative or stylized typeface going to be the best way you communicate that? It could be, after you get a grip on what you're doing from a design perspective. But that takes time and expertise. So, for the time being until you can fully invest in picking typefaces that have personality and are selected with on-brand intentions, pick something neutral and timeless. I'd recommend pulling one from this font bundle on Design Cuts.

Implementing these suggestions into your startup is not going to solve everything, but it will at least help you appear more trustworthy until you can really build out and refine your branding.

More you say?

Sloth Shit

Time spent does not equate to value produced.

6.8.2020

After 23 trials and test results, the Sloth Sanctuary concluded that sloths take an average of 16 days to fully digest food and rid itself of food waste. 16 full days is the same as 384 hours, 9.6 work weeks, or two working months to produce shit.

I'm currently reading The Lean Startup by Eric Ries. He talks about one of his first ventures and that they had spent six months working on a product that no one liked. No one knew how to use it, what good it did, or why they should buy it. Without mincing words: it was shit. It earned no money and it didn't help anyone.

What's the point?

It doesn't matter how long something took to make and how much effort you've put into it, if it's not useful to anyone, it's shit.

The remedy? Make something useful for someone and find out early whether or not it has value.

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Something More...

If you want to make an impact, you must look beyond the external problem.

7.7.2020

What makes for a good superhero movie? A dastardly villain, yes, but there's something more there.

The most impactful villains are those who break the foundation of what we deem to be right in the world. Those who go beyond annoyances and challenge the makeup of our existence. Thanos, the villain in Marvel's Avengers, is a ferocious opponent and he can dish out a punch, but he becomes menacing only when he says that life is not valuable and that it doesn't deserve a chance.

By attaching the villain to a bigger, philosophical problem, he becomes someone we as viewers are invested in defeating.

If you want to rally people around your brand, find a common enemy. Not just the schoolyard bully either, find a big one and go after them.

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