Tell YOUR Story

A follow up from yesterday's MF Punch: the Lie

January 7, 2020

Yesterday's MF Punch for reference.

"What do you mean?" is the most common response when I tell people I work with rebels.

I proceed to tell my core belief that being different is more important than being better. But there's more to it than that. What drives this core belief home is that I live it. Perhaps not in gigantic ways, but here are a couple examples:

I refuse to be on Facebook and Instagram.

I don't drink or partake in other substances.

I rarely take calls or meetings in the morning.

I plan on staying a small company for the foreseeable future.

These are stories about who I am as a person that seep into my business as well. Stories like these are strong because they are genuine, I don't have to put on a face to live out the truth I proclaim.

When you build your brand, tell your story. Open up your ugly, the things people will think you are weird for. I guarantee there are people who will not like it, but the flip side is that there will others who appreciate it.

Tell YOUR story. Not the one you think people want to hear.

More you say?

Brewed for You

All my friends have a favorite beer, here's what branding has to say about it.

4.2.2020

I was sitting at Barrel Republic with my friends, Allyson, her husband, Brandon, and her sister, Jessica, and her husband, Joey (that's Allyson and Brandon, Jessica and Joey for you comma haters).

I don't drink, but beer branding has always fascinated me. Mostly because it's incredibly well done and shows the magnitude branding has on a product with thousands of companies to choose from. I was curious, though, if this group had any favorites.

Allyson is a fan of Coronado Brewing Company. Brandon chooses Ballast Point. For Jessica, Modern Times. And lastly, Joey went with Stone.

There are a couple things to keep in mind here. Some overarching themes in the brands they chose are as follows: local, independently rooted, craft beer from their hometown of San Diego. Seems to be the baseline.

A deeper dive: each person's personality is reflected in the brand of beer they chose.

Allyson loves to be at the beach and spending time with good people. When she's having a beer, her goal is to simply relax and enjoy herself.

Brandon also loves the beach, but he's also a craftsman and skilled woodworker. He loves to build things and has immense attention to detail. It's no wonder he opted to go with a beer brand "dedicated to the craft." When he has a beer, he wants to relax, but he's still looking for that craftsmanship.

Jessica is a neo-hippy with a passion for eccentricity and flair (funky, one-a-kind clothes and such). What better brewery for Jessica than one with a post-it mural of Michael Jackson in it's tasting room?

Joey is rugged and straightforward. Need I say more? He aligns with the gritty independent nature of Stone's ethos and can respect their rebellious attitude.

Here's the thing:

The beer itself is relatively similar. The flavors these companies provide could be swapped and no one would really know the difference. However, the personalities and attitudes of these breweries resonate with specific people.

Each of my friends made their choice for a reason: that beer brand was intentionally made for someone like them.

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Beliefs Over Expectations

When told you have to do things, listen to your gut.

1.29.2020

I met with Rocky Roark, a local illustrator in San Diego yesterday (here is a link to his work, enjoy!). As we conversed over Topo Chico and coconut cream iced tea, marketing came up. Rocky has over 40k followers on Instagram and he was shocked I had not made use of the platform for business. It's done a lot of good for him financially. Despite his success, it's still not going to be a part of my life anytime soon.

Here's why: I believe that platforms like Instagram and Facebook have made human social interaction harder and less authentic. The evidence for this is staggering suicide rates and anecdotal tales of the platforms being used to showcase what we wish our life was like rather than connecting with people. It's a mechanism that has propelled isolation and narcissism to heights we could not have anticipated.

I do not like those things. Not everyone, especially not Rocky, uses those platforms that way, but the evidence is overwhelmingly clear that loneliness and depression have skyrocketed parallel to the rise of social media. The thing is, people like Rocky are the exception and not the rule when it comes to those platforms.

I believe the world would be better if those platforms were used less. Granted, my view isn't going to change the fact that millions of people use them everyday, but it doesn't matter. I still believe that to be true. This doesn't mean I have a distaste for people who use the platform. I don't drink alcohol either, but have no problem with anyone who does. It's simply not for me. I'd rather drive to three networking events per week, meet 5 people, and spend 45 minutes talking with each one of them.

Here's the thing:

Have some conviction. If you feel strongly about something, don't let the expectations of others change that. Stand up for it. Defend your thinking. Be a champion for something different. Be a rebel.

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