Tangential Stories | Software Branding

A lack of focus in your product is like a movie with too many plots... they both suck

March 10, 2021

Products are supposed to solve problems. Specific problems. Much like how a movie is supposed to guide you through the story of how a hero solves a problem, like Luke Skywalker defeating the Empire, Alan, Stu, and Phil finding Doug, or Princess Mia finding confidence in herself (hell yea I watched the Princess Diaries).

These are the main plots to these movies, anything that doesn't push the hero towards solving this problem is a distraction. Think about it, every subplot takes us closer to this goal.

Luke has to meet Han Solo to leave Tatooine, they get pulled into the Death Star, they rescue Leia to recover the Death Star's weakness, and they attack it to DEFEATĀ THEĀ EMPIRE.

If there had been a subplot where they stopped on Hoth to grab snow cones and rally a group of Tauntauns you'd think the movie was stupid.

Keep the user pointed to solving a specific problem with your product and don't create other products that pull them away from that core problem.

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You Are a Pickle

The reason it seems impossible for you to connect with investors and customers.

4.13.2020

I admire the confidence of startup founders. Everyday, they get up and get after it in the hopes of doing something to change the world. It's inspiring. However, it's sad that most of them fail to see the obviously awesome things about themselves and their companies that would make them unforgettable. Instead, they try to focus on what they think people want them to be. It's an inauthentic approach to building a brand and it usually results in being labeled something they are not proud of. In time, they become something they fail to recognize.

I call it, "pickle syndrome."

Since they spend their lives in a jar, pickles have no idea what they look like from the outside. They also don't recognize the unique qualities that make them special either. They float in the jar hoping someone will recognize them and see their worth.

It's in moments like this that is pays to have an external voice chime in and tell you all of the things that make you and your startup significant. To give you a new label based on the obvious truths you take for granted.

You are still a pickle and you're freaking awesome at it. Don't be afraid to tell everyone.

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Guard Your Creativity With Your Life

Wake up in the morning, check email, ruin your day

11.27.2019

When you run your own company, the outside world ends up demanding a lot from you. Certainly in time and more importantly in creative energy. Because most startup founders are constantly seeking ways to grow their company, spending time on to focus and unleash their own creativity seems selfish.

"There are so many things I have to get done today, how can I possibly afford to indulge my own creativity?"

Because if you don't, you will lose the spark that had you create something in the first place. That energy from within that granted you the courage to go out and make something new. The minute that inbox is opened or your messages are checked, creativity goes out the window and it will not come back.

When you get up in the morning do something creative for yourself. Write, draw, play music, anything to use that creative resource before it is thrown to the wolves that would seek its end.

That wave of creativity is for you and you alone. No one else can use it the way you can, nor should they be granted access to abuse it. How can we even think to let such divine potential slip away?

Guard your creativity with your life and do not let the world take it from you, they can have what is left.

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