Tangential Stories | Software Branding

A lack of focus in your product is like a movie with too many plots... they both suck

March 10, 2021

Products are supposed to solve problems. Specific problems. Much like how a movie is supposed to guide you through the story of how a hero solves a problem, like Luke Skywalker defeating the Empire, Alan, Stu, and Phil finding Doug, or Princess Mia finding confidence in herself (hell yea I watched the Princess Diaries).

These are the main plots to these movies, anything that doesn't push the hero towards solving this problem is a distraction. Think about it, every subplot takes us closer to this goal.

Luke has to meet Han Solo to leave Tatooine, they get pulled into the Death Star, they rescue Leia to recover the Death Star's weakness, and they attack it to DEFEATĀ THEĀ EMPIRE.

If there had been a subplot where they stopped on Hoth to grab snow cones and rally a group of Tauntauns you'd think the movie was stupid.

Keep the user pointed to solving a specific problem with your product and don't create other products that pull them away from that core problem.

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Who You Are Matters Most

Because what you do is replicable.

3.12.2020

It's common practice for business owners to take great pride in their craft and their industry. I know this all too well, as I love being a designer and creating things. But, it's not the most important part of my business. Far from it actually. If it was, I'd be out of a job as websites like Fiverr and Upwork can beat me on price, they will give more options, and they are accessible 24/7.

Thankfully, people buy on emotion. Buying is a method of joining a tribe, what you buy says something about who you are. Think about it. If I buy a Tesla, it says something different about me than if I bought a Ford Mustang. It's a car, they have the same function, but there is a different sense of meaning established by joining either of those tribes.

All this to say, when people buy from your company, what are they saying about themselves? A couple things:

They believe what you believe and they are cool being associated with you. More succinctly, they are buying YOU. Not what you do, not because you're cheap, not because you're stronger, faster, better, they are buying from you because they connect with YOU emotionally.

That is what matters the most. You. Everything about you. All of your quirks, your experiences, your dreams, your vision, all of those things that construct you are what they buy.

Who you are matters most. You do the world a disservice in trying to be something you're not.

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Not So Superman

What does a superhuman alien impervious to external forces lack?

12.9.2019

When the Superman comics were first introduced in 1938, the hero was a success. Mainly because no such concept had been created or seen before. Superman represented humans in an ideal form, without fault and with extraordinary abilities. However, after a couple issues, you get kinda bored seeing him win all the time, it's as if there isn't anything worth challenging him on.

10 years later, the writers of Superman introduced kryptonite, the only material substance known to weaken Superman. This single foil within the character kept the series alive and gave him something to wrestle with. It made him more human and therefore more relatable.

The point is this, as a startup, you will have an urge to puff up your chest and broadcast yourself as impervious. Apart this being false, it makes it impossible for other humans to connect with you. Do a good job, strive for greatness, but never shy away from your imperfections. Your kryptonite is what makes people love you.

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