StrategWHY

Before you scoff at the notion of strategy being part of the process.

June 18, 2020

If you don't know where you want to go, then any map, trail, tactic, or maneuver is useless.

The same holds true in design and branding. If you don't know what emotions/values you want your logo, colors, language, website, or collateral to align with, it's unlikely you'll be satisfied. At the very least, you'll have no objective way of dictating right decisions from wrong decisions.

That's the point of strategy. Strategy gets you aligned. It points you in a direction. How you get there can take many forms, so long as it gets you to the destination.

Where do you want your brand to go?

More you say?

Rebels Are Honest

One of the key pillars of rebellion.

2.17.2020

The influx of social media has created a vortex of lies. Lies about how many followers you have, lies about how well your life is going, lies about the good a company does for the world, lies about how cool you are. But rebels are not like that. Rebels are honest.

What does that mean? Honesty is telling the truth regardless of how it makes you look.

This means putting aside vanity metrics in exchange for something deeper and more meaningful. It means being real when you mess up. It means giving accurate descriptions of what you could do for someone, instead of boosting your capabilities. It's having the courage to stand before the facts available and admit that things could improve. The beauty of that is that you can genuinely move forward rather than living a lie that everything is perfect.

Rebels are honest.

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Branding at Different Startup Stages

Whether you like it or not, your brand exists at every stage of your startup from Idea to Exit. Here's how it can help you.

1.28.2020

Most startups think they have to wait until they have a lot of money to build a brand. Truth is, you don't have a choice. The brand is how people feel about your company and whether you have a lot of money or not, they will still have an emotional opinion of your startup. So, it's better to be aware of how branding helps startups at varying stages.

Branding at the Idea Stage of a Startup

Strategic Direction
Ensures your startup is unified toward one goal. In mind, in actions, and in voice.

Positioning
Ensures you aren’t pegged as a copycat and that you know how you're different from your competitors.

Defined Audience
Ensures you talk to somebodyinstead of trying to reach everybody.

Branding at the Seed Stage of a Startup

Legitimacy
Ensures your startup appears trustworthy to investors and customers. You can't get that from Fiverr.

Emotional Pull
Ensures you get emotional buy-in to your startup and get more investment. This means more 0's in those investor checks and greater connection with customers.

Branding at the Growth Stage of a Startup

Streamlined Marketing and Design
Ensures you don’t reinvent the wheel when creating content about your startup. You can then focus on expanding to new markets and creating great content.

Compounding ROI
Ensures those marketing efforts are trusted and get a higher return that grows with time. As opposed to relying on discounts and cutting margins to increase sales.

Strategic Expansion
Ensures you coherently and cohesively expand your team. Specifically, it ensures you hire people whose values align with the company and augment the brand rather than detract from it.

Branding at the Exit Stage of a Startup

Higher Price 
Ensures you can leverage brand equity to command a higher exit price. There is a reason Apple is worth trillions and Samsung is not (hint: it's the brand).

Easier Transition
Ensures their isn’t a massive overhaul of the company post-exit.

Legacy
Ensures you left your mark and made an impact beyond financial gain.

Branding exists at every stage of a startup's life. The question is, will it help you or hurt you?

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