Story beats Features

We are emotional beings, there is nothing we can do to resist a powerful story

November 20, 2019

A few weeks ago, I saw the new, "live action" Lion King in theaters with a friend of mine. While I wasn't necessarily disappointed, it felt like something was missing that was inherent within the original. I couldn't put my finger on it, even though the new movie had far better animation, a higher budget, and an opportunity to improve on something that was already there. It just wasn't the same.

Disney + launched recently and after watching the original, I got it. The new version's characters were so realistic that they couldn't convey emotion (hard to make a lion cry or show happiness), but cartoons make it possible.

Watch any scene from the original, be it Mufasa rescuing Simba in the gorge, Scar and the Hyenas' ghoulish anthem Be Prepared, and the return of Simba as king, and it's impossible not to become emotionally invested. That is what was missing from the new rendition.

The point that I'm getting at is this: you can have the fanciest tools, the best animation, or a better mousetrap so to speak, but if you miss out on getting emotional buy-in, it falls short.

Story beats features.

More you say?

It's Your Fault People Don't Understand Your Startup

For those who think no one seems to get it.

1.14.2020

When you are creating a startup, it's easy to get sucked into the mindset that your product/service is needed and that everyone could benefit from it. Regardless of how true that is, people just don't seem to get it. You drill down on your marketing efforts talking about the features of what you offer, but no one understands.

You're bitter. You're frustrated. And it's also your fault.

Yea. It's your fault. It's your fault people do not understand the value of what you've created.

"Zach, that's pretty harsh," you might say. But, I believe it's better than the alternative.

Here's the thing: if it's your fault people don't understand the value of what you've created, then you can change. If it's everyone else's fault, you're shit outta luck.

It's never too late, it's all your fault, but that is the absolute best-case scenario. The question is: what are you going to do about it?

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A Lesson in Gratitude

Being rebellious is not an excuse to forget your blessings

11.28.2019

Rebels,

Though you may believe the world can be a better place, though you believe there is much that could be done differently, though you seek to be an advocate of change, never forget that there is plenty of good all around you.

Take today to reflect on what you have been given. A true rebel remembers their blessings.

Happy Thanksgiving!

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