Slay the Dragon

Why it is better to launch before you are ready.

February 12, 2020

Startups frequently align with the idea that you need to be absolutely perfect before you launch your product/service. That's a surefire way to never make progress.

Part of me thinks it's because they want to be seen as the best and idealized, rather than being something good.

I'll be honest, I know my website could improve. I know I launch articles and newsletters with spelling errors. I know that I sometimes forget pieces of information that would have made a difference in a sales call. But we cannot go on expecting that everything has to be, or will be for that matter, perfect.

It's as if startups conflate being vulnerable and human with being undesirable. That fear of being undesirable is a dragon, snarling and biting, waiting to inevitably breakdown your door and consume you rotisserie style.

Screw that, take the offensive. Launch with imperfections, bumps, and blemishes to say, "we are not perfect, but we will continue to get better."

Slay the dragon.

More you say?

Behind the Curtain

What a local SEO expert has shown me about trust and rebellion

12.13.2019

A week ago, I had spoken with a digital marketer who expressed concerns in working with a designer on websites. Main reason being that he had seen projects go awry because most designers don't care about the canonical structure of link building or using a website as a sales/marketing engine, they just want it to look pretty. When I probed for specific examples of problems designers had caused for him, he put up a wall and said, "you just need an SEO partner."

That didn't help me at all. It would be like me telling someone their branding sucked, not telling them why, and saying they need to work with me.

Still, it sounded like I needed a second opinion on my site structures and how using SEO could make these designs better. I reached out to my network and was referred to a guy named Tyler from Socratik, by a larger branding agency.

Oh man, it was like night and day. In an hour Tyler gave me a rundown of best SEO practices, showed me tools to use, and clued me in to some of his personal tips for building out content on websites. He lifted the curtain and showed me what went on behind the scenes. Needless to say, he earned a substantial amount of my trust and I will send anybody I meet that needs SEO services his way.

Now, what about rebellion? Tyler is a rebel. Here's why: I have not met an SEO strategist who was willing to sit down and talk shop like this, ever. Since rebellion is contextual, Tyler sticks out because he did something genuinely different than the rest of his peers. That is what makes him rebellious.

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Rebels Are Confident

Key pillar number two.

2.18.2020

Be sure to read pillar one before diving into this article:

Rebels are Honest

Being honest opens the door to a hidden superpower: confidence. Because of their honest nature, rebels exude confidence. Why is that? When you consistently tell the truth, you get really good at it. Unlike their deceptive counterparts who constantly have to watch their words to make sure the lies add up, an honest person can speak the truth with the same effortlessness as drawing a breath.

Furthermore, because of their willingness to accept the truth that things are imperfect, rebels can be themselves without feeling the need to impress other people. It's confidence that allows a rebel to say, "I don't have a Ferrari, I don't have 50k followers on Instagram, and I'm not a millionaire, but it doesn't matter to me. I'm still going to get out there and make a difference."

As the old adage goes: confidence is not having everyone like you, it's the ability to be yourself whether people like you or not.

Rebels are honest.

Rebels are confident.

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