I got pretty sick this week.
Worst I've felt in over a year.
Today is the first day that I don't feel like complete shit, though still not 100%. It really sucks because the first week of this month was packed with 6 appointments and meetings with others. Even if you're sick, you still feel the need to at least try and get out there because meeting other people is important, especially in business. I'd wake up each day hoping I'd feel better, but I was still hacking up lungs and blowing outrageous amounts of gunk from my nose until this afternoon.
What I thought about was this: I could get out there and meet people regardless of how I was feeling, but it wouldn't have been a pleasant experience for the other people involved.
Could you imagine being on the other side of the table as I coughed to the point of puking (that actually happened)? Or seeing globs of snot drip onto my mustache? It'd be freaking disgusting.
Here's the thing:
While it might seem heroic and dignified to go at the day regardless of how I'm feeling, the fact that it would've been awful for someone else to endure my company is what matters more. It's about them, not me.
Stuck on whether or not you should pursue a new product, feature, or campaign for your brand? Think about the person on the other end, it'll give you a better sense of direction.
50 years ago, having a car that didn't breakdown as much as the next guy gave a manufacturer an edge.
Would you expect anything less today? No. Products need to work, they need to be easy to understand, and they need to be reliable. You need to be reliable. 24/7.
This doesn't change when entering the realm of software design. Meeting these requirements is not optional, it is expected. I'd say rise up to meet them, but it's almost like telling a runner they need to move their legs in order to participate. They are self-evident.
With me so far? Good. You've got your product working and you are prepared to help users 24/7, now what?
Focus on being irresistible. Craft a story for users to engage with, be fun, be authentic, courageous, and create as much opportunity as possible for your users to be head-over-heels for you. Specifically, head-over-heels for YOU and subsequently, your product.
If you want your software to exceed expectations, build an awesome brand.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
Go change the world you rebel.