I'm a huge fan of Buck Mason shirts. Pima cotton, well-cut, breathable, and classic. Que bella.
Something that dawned on me though was this question: why do I admire this brand so much and why do I go out of my way to buy almost exclusively from them.
Back up to my college years. The hipster movement of adorning button-up shirts, chukka boots, and thrifting your way to style was in full swing. I recall spending hours searching through thrift stores to find trendy looking shirts that would match my barrage of beaded bracelets and my patina ring made out of a quarter. But, I didn't believe all that stuff was really cool. In truth, I found myself hating how much time I spent shopping for all that trendy shit and how complicated the process was. Turns out, I believed more in simplicity.
Flash forward to today. I keep a Buck Mason tag in my bible as a bookmark. What's the first line on it? "We make fashion less complicated."
Boom. Instant brand alignment.
Here's the thing: the reason I buy exclusively from Buck Mason is because of this shared value. If you want to build a rebellious brand, you must find that overlapping belief residing within both of you.
Routine is what produces results. Consistent dedication to a series of habits will beat talent any day of the week. Personally, my morning routine consists of the following:
Obviously, I'm not perfect so this routine gets muddied on occasion. But, it serves as a solid compass for letting me know when I've derailed. So why would I completely forego this routine during the last two weeks of the year? Most productivity hacks will tell you that you should always stick to your routine regardless of what day it is.
I'm gonna be honest and say screw that.
Routines are effective during normal times of the year, when I've got client emails to answer, phone calls to make, and, of course, design work that needs to be done. Here's the difference: none of that happens regularly during the week of Christmas or the following week for New Years. Could it happen? Sure. But the truth is that it doesn't.
This presents two opportunities: stick to your routine despite the change in circumstance or let it go for two weeks. Neither option is wrong, they just present two different outcomes and that's where it gets interesting.
When I give myself these two weeks to completely let go of my routine, I give my willpower a rest. Furthermore, with all of the bustle of the holidays and trips to Las Vegas and Mexico on the horizon, those routines quickly find themselves going out the door.
That's not an excuse to let any obstacle get in the way of your routines. There are 50 weeks out of the year where I don't see a valid excuse to let go of routine. But failing to recognize the significance and abnormality of the holiday season is a recipe for self-defeat. Things will happen and routines are good, but they also become a rut. In the spirit of creativity and constantly adapting, ruts must be broken.
Can you think of a better time to break a routine than two weeks filled with festivities, good food, and time with people you care about? Didn't think so.
So what are my plans for the next two weeks? Eat some good food, stay up late watching Star Wars movies, see my grandmother, and think about all of the good things that have happened to me this year. Lastly, think about my routine and what could be improved for 2020 ;)
That being said, it's time to take a break from these as well. Have a Merry Christmas and a happy New Year. Check back in 2020 for the MF Punch.
Most startups think they have to wait until they have a lot of money to build a brand. Truth is, you don't have a choice. The brand is how people feel about your company and whether you have a lot of money or not, they will still have an emotional opinion of your startup. So, it's better to be aware of how branding helps startups at varying stages.
Ensures your startup is unified toward one goal. In mind, in actions, and in voice.
Ensures you aren’t pegged as a copycat and that you know how you're different from your competitors.
Ensures you talk to somebodyinstead of trying to reach everybody.
Ensures your startup appears trustworthy to investors and customers. You can't get that from Fiverr.
Ensures you get emotional buy-in to your startup and get more investment. This means more 0's in those investor checks and greater connection with customers.
Streamlined Marketing and Design
Ensures you don’t reinvent the wheel when creating content about your startup. You can then focus on expanding to new markets and creating great content.
Ensures those marketing efforts are trusted and get a higher return that grows with time. As opposed to relying on discounts and cutting margins to increase sales.
Ensures you coherently and cohesively expand your team. Specifically, it ensures you hire people whose values align with the company and augment the brand rather than detract from it.
Ensures you can leverage brand equity to command a higher exit price. There is a reason Apple is worth trillions and Samsung is not (hint: it's the brand).
Ensures their isn’t a massive overhaul of the company post-exit.
Ensures you left your mark and made an impact beyond financial gain.
Branding exists at every stage of a startup's life. The question is, will it help you or hurt you?