Scale Down

A counterintuitive way to hone in on your brand

December 4, 2019

Most of the startup world is focused on getting bigger, expanding, scaling, and a long list of adjectives all pointing to gaining more.

Unfortunately, this mentality leaks into startup branding efforts as well.

Have more colors, have a bigger logo, more subbrands, more typefaces, more messages. More, more, more, more, more.

The issue with this mindset is that it is the complete opposite of scalable because you are reinventing the wheel every time you embark on a new branding effort.

Ask yourself, what is in the way of us getting our point across and connecting with our tribe? Then get rid of it and cut straight to their hearts.

More you say?

Alliance

Why surrounding yourself with fellow rebels is the only way to move ahead

12.6.2019

I take criticism very seriously. It's not that I get offended or that I curl up into a ball and cry, but I always think about it deeply. Mostly, because improving on myself and expanding my capabilities is of the utmost importance to me.

Yesterday, my punch talked about a digital marketer who had expressed concerns regarding my website building capabilities around an SEO focused, digital strategy. From my standpoint, it sounded like he inferring I had no idea what SEO was and that it was impossible for me to learn more about it. This is the kinda shit I think deeply about. SEO is important to the web design process, so when someone tells me I'm not good at it, I think about it. Probably more than I should.

I was thinking about it all day. Am I really that lost on SEO? I thought I had a decent understanding of how it worked and how sites should be structured accordingly.

Last night, when I was at a UX event, I told some trusted colleagues what was concerning me (many of whom are in the digital marketing space). By putting these thoughts out there for other people to address, their gravitas was minimized. They didn't seem that bad anymore. Certainly not something to dwell on any longer.

Point being: find a tribe of good people who've got your back. Rebels are nothing without an alliance.

read more

Einstein Method

Uncovering the problem is as valuable as the solutions.

6.9.2020

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” -Einstein

What does this mean?

It means that to create an effective solution, you have to have a deep understanding of the problem. Otherwise you fall back on to predictable solutions that don't always work. It's similar to the hammer and nail concept. If you're a hammer, you look around for nails. But if there are no nails in sight, you're SOL.

In design and branding, an hour of solid planning saves countless hours of revision and allows for projects to run smooth.

Point being, take the time to think. Plan. Be strategic. Good solutions come easy to those with skill, but if the wrong skill is put into play then you're in trouble.

read more