When you name your company after an Englishman whose motto was "Steal from the rich and give to the poor," it's expected that your company exists to serve the masses.
When Robinhood decided to stop trading of GameStop's stock to support a hedge fund invested in their app, they ruined their brand.
The emotional value they'd built up is gone because of the choice to betray their values.
If you think the brand of your software is something trivial, think again. Betray it and the market will react accordingly.
In my newsletters, I do a segment every month called the Brand Spotlight. Within these emails, I go over a brands positioning, messaging, visuals, crafted experiences, and what could be improved. Today, I was able to speak with my good friend, Melinda Livsey, about a recommended brand for the spotlight: Thuma.
Thuma sells bed frames. Really nice, easy to assemble bed frames.
When Melinda and I were discussing the things that made the brand impactful to her, we centered their success on one thing: the intention and thought that was put into every aspect of their experience makes them worth a premium and telling others about. Thuma showed they cared through their website, their product design, their packaging, instructions, and delivering on their promise as an easy to assemble product.
Think about it, if you encounter an amazing experience, even if it's more costly, you will tell others about it. In turn, putting more resources into the experience your customers have makes it so you don't have to spend so much on advertising. You've already paid for it by creating something worth telling others about.
The headline (H1) on your site could be the most SEO friendly on the planet, but it will not outdo a pleasant, worthwhile experience.
I woke up feeling like crap today.
Figures, a lot of my friends had gotten sick so it was a matter of time before it came my way.
I still feel like crap so I'll keep this one short:
It's better to dedicate one whole day to getting healthy than to draw out a cold over the course of a couple days. And so, I'm taking a sick day.
Check back in tomorrow for a real MF Punch.