The downside to being an advocate of change is that it is hard to see past the muck blocking you from the finish line. What's more, is that the muck might not even be your doing, it's just there.
Most would see the obstacles that lie before them as excuses to turn back and give up. But that is not the rebel way.
Rebels cannot let go of their vision, it is as much a part of them as their skin, hands, and feet.
No one said doing things differently would be easy, or that everything and everyone would be in your favor. Quite the opposite actually.
It may not be your fault where you are at and no one blames you for the external things that have blocked your path. But it is your responsibility to make the next steps. Will they be forward or backward?
Most of the startup world is focused on getting bigger, expanding, scaling, and a long list of adjectives all pointing to gaining more.
Unfortunately, this mentality leaks into startup branding efforts as well.
Have more colors, have a bigger logo, more subbrands, more typefaces, more messages. More, more, more, more, more.
The issue with this mindset is that it is the complete opposite of scalable because you are reinventing the wheel every time you embark on a new branding effort.
Ask yourself, what is in the way of us getting our point across and connecting with our tribe? Then get rid of it and cut straight to their hearts.
I met with Rocky Roark, a local illustrator in San Diego yesterday (here is a link to his work, enjoy!). As we conversed over Topo Chico and coconut cream iced tea, marketing came up. Rocky has over 40k followers on Instagram and he was shocked I had not made use of the platform for business. It's done a lot of good for him financially. Despite his success, it's still not going to be a part of my life anytime soon.
Here's why: I believe that platforms like Instagram and Facebook have made human social interaction harder and less authentic. The evidence for this is staggering suicide rates and anecdotal tales of the platforms being used to showcase what we wish our life was like rather than connecting with people. It's a mechanism that has propelled isolation and narcissism to heights we could not have anticipated.
I do not like those things. Not everyone, especially not Rocky, uses those platforms that way, but the evidence is overwhelmingly clear that loneliness and depression have skyrocketed parallel to the rise of social media. The thing is, people like Rocky are the exception and not the rule when it comes to those platforms.
I believe the world would be better if those platforms were used less. Granted, my view isn't going to change the fact that millions of people use them everyday, but it doesn't matter. I still believe that to be true. This doesn't mean I have a distaste for people who use the platform. I don't drink alcohol either, but have no problem with anyone who does. It's simply not for me. I'd rather drive to three networking events per week, meet 5 people, and spend 45 minutes talking with each one of them.
Here's the thing:
Have some conviction. If you feel strongly about something, don't let the expectations of others change that. Stand up for it. Defend your thinking. Be a champion for something different. Be a rebel.