Not Even the Stars

Without a destination, it really doesn't matter where you go, does it?

October 9, 2020

Design is subjective... if you don't have a defined brand. I've sat through meetings hashing over which icons, photos, and colors to use. It sucks. Most likely, these kinds of conversations fall onto the executive order of whoever is in charge, like a CEO or equivalent position. Apart from the issues of scalability and freeing someone like a CEO to do what they are best at, it's a shitty situation to be in. Spending all that time trying to figure this stuff out only to have the decision be made by someone else. Not because it's the right decision, but because it was their decision.

Get aligned. Spend time diving into strategy. You will save hours in the long run. More importantly, you will have an objective viewpoint for creating things in the future and give your team freedom to move.

If you don't know where you're going, nothing will help you get there. No map, no compass, hell, not even the stars can guide you if you have no aim.

More you say?

Slay the Dragon

Why it is better to launch before you are ready.


Startups frequently align with the idea that you need to be absolutely perfect before you launch your product/service. That's a surefire way to never make progress.

Part of me thinks it's because they want to be seen as the best and idealized, rather than being something good.

I'll be honest, I know my website could improve. I know I launch articles and newsletters with spelling errors. I know that I sometimes forget pieces of information that would have made a difference in a sales call. But we cannot go on expecting that everything has to be, or will be for that matter, perfect.

It's as if startups conflate being vulnerable and human with being undesirable. That fear of being undesirable is a dragon, snarling and biting, waiting to inevitably breakdown your door and consume you rotisserie style.

Screw that, take the offensive. Launch with imperfections, bumps, and blemishes to say, "we are not perfect, but we will continue to get better."

Slay the dragon.

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F Word 3: Forthright

Look in the damn mirror.


Without a genuine and honest view of ourselves and our visions, we cannot expect to move forward.

Our culture abhors imperfection. We alter beautiful people in photoshop to achieve god-like standards. We post pictures of our significant other during our vacation to Fiji on Instagram, but neglect the brokenness of the relationship. We lie to preserve a false sense of perfection.

Fuck that and damn it to hell.

That is not the path of rebellion. That is conformity. That is a fearful shell of what could be and shifts one's focus to what others might think instead of what one can do.

Why forthright?

/ˈfôrTHˌrīt/ direct and outspoken; straightforward and honest.

Being forthright doesn't beat around the bush. It means stating simply whether something is good or bad. Yes and no, not maybe. Being forthright demands that you speak up and stake a claim.

This is most important when looking inward. A rebel must be honest with herself if any improvement is to be made. It is honesty that allows her to notice what could be better and act upon it earnestly. Even on a grander scale, it allows her to examine the impact of her vision and whether or not it is truly valuable to the world.

A rebel must be forthright.

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