Never Miss Twice

When you hit a bump in your routine.

October 12, 2020

You will not always hit the mark. This happened today with my morning routine. Didn't feel too well, slept in. Phone starts blowing up with messages from family, friends, and clients. Not my ideal start to the morning.

Now, I can dwell on that mishap, which was my fault, or accept that I missed. Missing is part of the game. What I will not accept is missing tomorrow as well.

Be it a morning routine, a sport, or even building up your brand, promise yourself "never miss twice."

More you say?

I'm Bleeding

Self-diagnosing your startup's branding problems.

7.28.2020

It's easy to notice when you've cut yourself in the kitchen or by scratching against something you didn't intend to. You know it happened because blood starting to pour out from the place of the interaction. It's easy.

What happens when you start bleeding and you don't know why? Or when there is another form of pain in your body that isn't normal and unprecedented? You have a couple options: you could self-diagnose and hope your assumptions turn out ok, or you could go to the doctor and get a professional consultation. Surface-level problems are easy, deep problems are harder to spot and infinitely more costly.

Branding problems are rarely surface level, like a scratch or cut from a chef's knife. Branding problems are ethereal and hard to decipher, even harder to connect to the surface-level symptoms they produce. In the same way a doctor, who has run into medical problems for years and is trained to ask targeted questions, branding experts use experience and training to unearth the real problem.

Now I can hear you saying, "I know a good logo when I see one," congratulations. You still aren't sure why yours sucks and how to fix it. Shit, if asked, it's unlikely that you can even define branding in a succinct, easy-to-understand way. It takes courage to admit that. The same courage that admits you aren't a sushi chef, auto mechanic, or plumber, it's just not something you've taken the time to gain expertise in.

Back to our initial analogy, "I'm bleeding." Don't be surprised if the branding issue is deeper than what's on the surface. Cuts go deep, sometimes you can't even see them, thoughnthey are tearing your insides apart. Be it in the form of harsh rejections from investors, feeling like your company is without purpose, or doubting the integrity of this company that you have spent days, even years trying to grow. Bravely look inward and tend to your wounds, and if you're having trouble finding the cause, ask for help.

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One-Liner | Software Branding

If you cannot describe the impact of your software in one-line, try this formula.

1.18.2020

P + S = R

The (P) problem when combined with a this (S) solution drives these (R) results.

Plain and simple.

Some examples:

Your passwords suck and expose you to risk. Dashlane's simple application makes bulletproof passwords and keeps your data secure.

Coding emails is draining and boring. Mailchimp's drag and drop email creator allows you to easily create email campaigns that customers love.

Handing your website designs to a developer ruins them. Webflow's no-code website builder allows you to create pixel-perfect websites that let your creativity shine.

Can you write a one-liner?

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