When you are creating a startup, it's easy to get sucked into the mindset that your product/service is needed and that everyone could benefit from it. Regardless of how true that is, people just don't seem to get it. You drill down on your marketing efforts talking about the features of what you offer, but no one understands.
You're bitter. You're frustrated. And it's also your fault.
Yea. It's your fault. It's your fault people do not understand the value of what you've created.
"Zach, that's pretty harsh," you might say. But, I believe it's better than the alternative.
Here's the thing: if it's your fault people don't understand the value of what you've created, then you can change. If it's everyone else's fault, you're shit outta luck.
It's never too late, it's all your fault, but that is the absolute best-case scenario. The question is: what are you going to do about it?
I take criticism very seriously. It's not that I get offended or that I curl up into a ball and cry, but I always think about it deeply. Mostly, because improving on myself and expanding my capabilities is of the utmost importance to me.
Yesterday, my punch talked about a digital marketer who had expressed concerns regarding my website building capabilities around an SEO focused, digital strategy. From my standpoint, it sounded like he inferring I had no idea what SEO was and that it was impossible for me to learn more about it. This is the kinda shit I think deeply about. SEO is important to the web design process, so when someone tells me I'm not good at it, I think about it. Probably more than I should.
I was thinking about it all day. Am I really that lost on SEO? I thought I had a decent understanding of how it worked and how sites should be structured accordingly.
Last night, when I was at a UX event, I told some trusted colleagues what was concerning me (many of whom are in the digital marketing space). By putting these thoughts out there for other people to address, their gravitas was minimized. They didn't seem that bad anymore. Certainly not something to dwell on any longer.
Point being: find a tribe of good people who've got your back. Rebels are nothing without an alliance.
Everyone loves ice cream, but getting people to agree on a flavor is difficult. You gauge a room of people to see what they want and no one will seem to agree. Especially if someone suggests mint and chip.
My guess is that most people are indifferent, but there are those who vehemently oppose the flavor with everything they've got. Hell, someone even wrote an article on how terrible is it.
Here's the thing though:
One of my closest friends absolutely LOVES mint and chip ice cream. It's her favorite, she will go out of her way to get it and she'd happily argue with the author of that article about why it's a good choice.
Branding a startup works the same way. Some people will love it, some will not. You have to be ok without pleasing everyone.