Is Your Product Sick? | Software Branding

I had some bad shrimp and thought of a branding analogy.

January 8, 2021

My roommate made some shrimp last night and offered me some. After my first bite I could tell this wasn't gonna be something that made my stomach feel good, so I scrapped the rest. Waking up this morning, it was even clearer that something wasn't right. I didn't feel like eating anything else, as if my body was illuminating a "no vacancy" sign over my stomach.

So, I listened. My body was feeling sick and needed to (putting it euphorically) expel or fix everything that was making it feel bad. If I'd tried cramming more food in my belly to ease the gurgles, it wouldn't have ended well and I'd have a bigger mess to clean up.

It leads to the question, are you treating your product the same way?

Are you forcing more features to make up for those that are making your product sick?

Are you trying to gain more users when the ones you have aren't close to satisfied?

Are you trying to expand your brand without first solidifying it?

Take time and make your product healthy before you starting filling it with more.

More you say?

Sick Day

Entrepreneurs have a tough time conceding a work day to illness, here's a reason to give in.

2.3.2020

I woke up feeling like crap today.

Figures, a lot of my friends had gotten sick so it was a matter of time before it came my way.

I still feel like crap so I'll keep this one short:

It's better to dedicate one whole day to getting healthy than to draw out a cold over the course of a couple days. And so, I'm taking a sick day.

Check back in tomorrow for a real MF Punch.

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FFF 2021

Returning with ambitions for 2021.

1.4.2020

Things are going to change for this series.

For the longest time, I've been writing about branding, but it's hard to distill such a big concept into something tangible and practical. In light of this, I'm going to channel my thoughts on branding and design through a specific market: software and digital products.

Why? Because they fascinate me and there are so many amazing examples of software companies that have leveraged design with authentic precision (Dashlane, Uber, Mailchimp, Notion, etc.). It is also evident that we are entering a new era where creating software is becoming less exclusive, but good branding and design services aren't poised to service company's smaller than $1M MRR.

This is going to become a place where SaaS Founders and Digital Pioneers can come for inspiration and guidance on design. More importantly, where they can learn how to leverage it as a tool to delight their users and build a badass brand.

Here's to a fearless, focused, and forthright 2021. 🤘 😎

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