Nothing could be more discouraging than pitching your heart and soul to investors or having a potential customer visit your site only to hear them say it looked unprofessional. Ouch. It sucks because you put time and effort into your products and services, but because you had a poorly constructed deck, a shitty website, janky business cards, you were perceived as incompetent and unworthy of their time. Despite your capabilities, you got kicked in the teeth based on presentation.
Two harsh truths are coming:
We live in a shallow world, flooded with messages and things asking for our attention. It is not the fault of other people that they make shallow judgements in an effort to stave off wasting their time and energy.
You can bitch and complain about how people shouldn't judge your startup by its looks, but you won't change anything. So suck it up and roll with it.
What do you need? You need a haircut. Something to turn that hairy mess of ideas and thoughts you have into something presentable and trustworthy. Just like the guy in this video:
Even from the thumbnail. Simply cleaning him up makes him appear more trustworthy and dependable. However, unlike this guy, your startup is not an alcoholic and is ready to get out there and make something for other people. Tired of investors and customers not trusting you with their time and money? Make yourself appear more trustworthy.
Also, good luck not crying and laughing during this video.
This will be simple.
If you want people to love your brand, don't give a half-assed effort into the design of it.
If you don't care, carry on as you have been.
A minor effort into a major problem is a recipe for disappointment.
Most startup founders associate branding with identity design (logos, color, patterns, etc.). While visuals are an important part of the branding process, it isn't everything. In fact, they are the last step taken.
It stands to reason that your logo is not your brand, and your brand is not your logo. Period.
Logos are symbols, a brand is a feeling. Specifically, the feeling one would associate with your company.
Think of it this way, if a blind individual could not see your logo, but they could hear the things you say and how you want to make an impact on the world, would they understand who you are? Or would they be presented a shallow articulation of who you are and how you're different.
Branding is not a logo. If you do not know how to communicate who you are to someone who cannot see, you're in trouble. You should sound different, act different, and feel different. Only then can you make a case for looking different.