When we try to create something from scratch, it never really pans out the way we'd anticipated. This is especially true in finding the story for your startup's brand. Truth is, the story probably exists somewhere else and you haven't noticed it.
If this is something you struggle with, try these approaches:
What is your story?
Yes, you. Where are you from? Where are you now? What does that say about you? That story is unique and highly personable. You can use it in your brand too.
Retell a favorite
There are seven story arcs, period. You've seen them in movies, you read about them in books, and they can work for you. Your goal is to instead replace the characters, setting, and adventure to suit your brand's personality.
Don't create your story, find it.
It's common practice for business owners to take great pride in their craft and their industry. I know this all too well, as I love being a designer and creating things. But, it's not the most important part of my business. Far from it actually. If it was, I'd be out of a job as websites like Fiverr and Upwork can beat me on price, they will give more options, and they are accessible 24/7.
Thankfully, people buy on emotion. Buying is a method of joining a tribe, what you buy says something about who you are. Think about it. If I buy a Tesla, it says something different about me than if I bought a Ford Mustang. It's a car, they have the same function, but there is a different sense of meaning established by joining either of those tribes.
All this to say, when people buy from your company, what are they saying about themselves? A couple things:
They believe what you believe and they are cool being associated with you. More succinctly, they are buying YOU. Not what you do, not because you're cheap, not because you're stronger, faster, better, they are buying from you because they connect with YOU emotionally.
That is what matters the most. You. Everything about you. All of your quirks, your experiences, your dreams, your vision, all of those things that construct you are what they buy.
Who you are matters most. You do the world a disservice in trying to be something you're not.
Be sure to read pillar one before diving into this article:
Being honest opens the door to a hidden superpower: confidence. Because of their honest nature, rebels exude confidence. Why is that? When you consistently tell the truth, you get really good at it. Unlike their deceptive counterparts who constantly have to watch their words to make sure the lies add up, an honest person can speak the truth with the same effortlessness as drawing a breath.
Furthermore, because of their willingness to accept the truth that things are imperfect, rebels can be themselves without feeling the need to impress other people. It's confidence that allows a rebel to say, "I don't have a Ferrari, I don't have 50k followers on Instagram, and I'm not a millionaire, but it doesn't matter to me. I'm still going to get out there and make a difference."
As the old adage goes: confidence is not having everyone like you, it's the ability to be yourself whether people like you or not.
Rebels are honest.
Rebels are confident.