Fast and Good

You cannot wait for lightning to strike.

May 14, 2020

Design seems to have a drawn out and lengthy process. I don't know about you, but I really don't like it. Especially if you're working with startups that need to move fast. How do you fix it? You work together, show the ugly, and focus on getting a bunch of guesswork eliminated.

If you can move fast, you're good at what you do, and you can coach people through the process, this shouldn't be an issue.

This applies to everything. Logos, websites, apps, collateral. Hammer out as much of the details in low-fidelity form as possible.

More you say?

Write for humans

SEO strategists are going to hate me for writing this.

12.20.2019

The obsession people have with SEO is mind boggling. It's as if SEO is a silver bullet to make up for having an undefined audience and not knowing what they want. I've seen a lot of marketers and the work that they produce. Most of the time, I'm disappointed because it's obvious what game they are playing. They write keyword stuffed blogs with no soul and refuse to write copy that engages people on an emotional level in the hopes of pointing Google searchers to a page.

It's not that I believe all content should be that way, but in order to actually connect with someone so they convert on your page, you can't write for a search engine. Search engines operate entirely on rationale, humans invest emotionally.

As such, both creative messaging and effective SEO need to be in harmony. You can write for search engines until you're blue in the face, but a search engine is not going to have the emotional nuance as the human who will be making a buying decision. You have to trigger them beyond having all the right keywords on your site.

If I had to put my finger on specific things that focusing solely on writing for search engines fails to consider, it'd be these two things:

  1. Keywords and other elements search engines take into account are replicable. If you can do it, so can your competitors and it will not help customers make a decision because you will sound exactly the same.
  2. Writing and creating content for search engines rarely makes for anything engaging, exciting, or different. However, it's these qualities that encourage people to share what they find regardless of whether Google likes it or not.

In short, make awesome content for humans. If possible, make it search engine friendly.

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Rebels Are Confident

Key pillar number two.

2.18.2020

Be sure to read pillar one before diving into this article:

Rebels are Honest

Being honest opens the door to a hidden superpower: confidence. Because of their honest nature, rebels exude confidence. Why is that? When you consistently tell the truth, you get really good at it. Unlike their deceptive counterparts who constantly have to watch their words to make sure the lies add up, an honest person can speak the truth with the same effortlessness as drawing a breath.

Furthermore, because of their willingness to accept the truth that things are imperfect, rebels can be themselves without feeling the need to impress other people. It's confidence that allows a rebel to say, "I don't have a Ferrari, I don't have 50k followers on Instagram, and I'm not a millionaire, but it doesn't matter to me. I'm still going to get out there and make a difference."

As the old adage goes: confidence is not having everyone like you, it's the ability to be yourself whether people like you or not.

Rebels are honest.

Rebels are confident.

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