Nothing is ever perfect. Every brochure, marketing collateral piece, logo, company name, website, all of them have things that could be better. Now, you have two choices: try and attain perfection, or make something good and prepare to iterate based on feedback.
You cannot keep throwing spaghetti at the wall and expect to go anywhere. You need to launch, get actual feedback, and then pivot.
Whatever you are working on, launch it. If it sucks, at least now you know and can change.
When we think of the most confident people we know, be it a politician, an entrepreneur, a mentor, thought leader, or a friend we admire, I'm willing to bet they never claim to be the best at what they do. If they did, it would be hard to respect them as much because it feels like they have to puff up their chest to make an impression. What's strange is that most business owners take this approach in branding their company. They plaster words like "best," "quality," "choice," "preferred," and a gaggle of other superlatives that hold no ground. Why?
I believe that asserting claims like this is done to veil the flaws of these organizations. They can claim to be the best all they want, but it doesn't take away from the fact that they cannot be everything to everyone. Or that new companies with new ideas come up everyday that can beat them in price, speed, and accuracy. Their claim of being the best loses its validity the minute they stop thinking of themselves. As for consumers, the claim loses its potency once they see 30 other competitors that claim the same thing on Google.
Claiming you are the best is a feeble means at persuading someone to do business with you. Is that really the extent of your personality? Do you lack so much confidence in your brand that you have to cover it in a lie? Nothing connotes a greater lack of maturity and competence than such action.
Confidence is not saying "we are the best." Confidence is saying "we know we can't do everything and we can't help everyone, but this is who we are. Whether you like it or not is cool with us."
So, are you going to be the best or be yourself?
Alright, let's make sure we're on the same page, as one of the biggest issues with being professional is lack of concrete definition. You probably think of professional as suit and tie, clean cut, and stoic. But that's bogus. And it is off-base for what the actual definition of professional would entail.
relating to or connected with a profession.
"young professional people"
engaged in a specified activity as one's main paid occupation rather than as a pastime.
"a professional boxer"
a person engaged or qualified in a profession.
"professionals such as lawyers and surveyors"
Nothing in those definitions implies that one has to give up their personality, character, or style to be a professional. It seems that the only defining characteristic would be the practice of a specific activity that one gets paid for. You could pop pimples for a living and you'd still be considered a professional, so long as you get paid for it. Do you hear that? So long as you do a job and get paid for it, you are a professional. You don't have to wear a suit, you don't have to refrain from saying what you think or using slang, you have to provide something deemed valuable to be a professional.
Why do I want you to stop being "professional?" Because you box yourself in with your definition (the clean cut, suit and tie version). It makes you boring and totally diminishes the elements of your personality that make you special. Granted, this doesn't mean you should stop taking care of yourself or give the impression that you aren't put together, but that's not a hard standard to meet. If you wear a nice, unwrinkled t-shirt with a good pair of jeans, and sneakers, no one is going to think you're a slob. If they do, screw 'em. They are clearly not supposed to do business with you, but instead with someone who takes pride in posturing themselves to look wealthy rather than doing good work.
Stop trying to be professional and instead double down on being yourself, whatever that means. If you like getting dressed up, go for it! But don't let those fancy clothes become a shock collar that stops you from being yourself, telling your jokes, and saying what you feel is right.