Even If It Sucks

Why making a decision is what you need to do.

March 6, 2020

Nothing is ever perfect. Every brochure, marketing collateral piece, logo, company name, website, all of them have things that could be better. Now, you have two choices: try and attain perfection, or make something good and prepare to iterate based on feedback.

You cannot keep throwing spaghetti at the wall and expect to go anywhere. You need to launch, get actual feedback, and then pivot.

Whatever you are working on, launch it. If it sucks, at least now you know and can change.

More you say?

Tear Your Brand in Half

The brand attributes of your startup cannot pull in opposite directions

11.25.2019

A common occurrence I hear from clients when discussing the attributes of their brand follows something along these lines: "We want it to look professional, but still playful."

Reading between the lines, what they are saying is this "we don't want to turn anyone off, so we are cool without adorning a personality that would offend anyone."

You cannot build a brand off that. Professional and playful are polar opposites on the spectrum. Your brand becomes a tied to two horses pulling in opposite directions and you go nowhere.

This comes in common forms, like companies that tout innovation and creativity, yet stick to a corporate blue because it won't offend anybody. Or the companies who claim to be different but choose to speak and act like their already successful competitors.

What would have been an otherwise inventive and distinct brand is torn in half by a lack of commitment.

Rather than trying to be everything, be something.

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Hobo Haircut

If you're annoyed with the way investors and potential customers see you, this will help.

3.25.2020

Nothing could be more discouraging than pitching your heart and soul to investors or having a potential customer visit your site only to hear them say it looked unprofessional. Ouch. It sucks because you put time and effort into your products and services, but because you had a poorly constructed deck, a shitty website, janky business cards, you were perceived as incompetent and unworthy of their time. Despite your capabilities, you got kicked in the teeth based on presentation.

Two harsh truths are coming:

We live in a shallow world, flooded with messages and things asking for our attention. It is not the fault of other people that they make shallow judgements in an effort to stave off wasting their time and energy.

You can bitch and complain about how people shouldn't judge your startup by its looks, but you won't change anything. So suck it up and roll with it.

What do you need? You need a haircut. Something to turn that hairy mess of ideas and thoughts you have into something presentable and trustworthy. Just like the guy in this video:

Even from the thumbnail. Simply cleaning him up makes him appear more trustworthy and dependable. However, unlike this guy, your startup is not an alcoholic and is ready to get out there and make something for other people. Tired of investors and customers not trusting you with their time and money? Make yourself appear more trustworthy.

Also, good luck not crying and laughing during this video.

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