Einstein Method

Uncovering the problem is as valuable as the solutions.

June 9, 2020

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” -Einstein

What does this mean?

It means that to create an effective solution, you have to have a deep understanding of the problem. Otherwise you fall back on to predictable solutions that don't always work. It's similar to the hammer and nail concept. If you're a hammer, you look around for nails. But if there are no nails in sight, you're SOL.

In design and branding, an hour of solid planning saves countless hours of revision and allows for projects to run smooth.

Point being, take the time to think. Plan. Be strategic. Good solutions come easy to those with skill, but if the wrong skill is put into play then you're in trouble.

More you say?

No Heart in the Buyer

Why empathy is the most important part of building your brand.

2.24.2020

I was the best man in my cousin's wedding yesterday. I'd spent weeks trying to write a speech for this occasion, but found myself tearing up when I would start writing introductions. The memories I share with my cousin are that powerful.

Needless to say, the attendees of the wedding felt something when I was speaking with plenty of "awws," laughs, and, of course, tears responding to the speech.

Whatever the audience was feeling, the strange thing was that I felt it too. I was reminded of this quote from Robert Frost, "no tears in the writer, no tears in the reader."

Here's the thing:

When coming up with the personality of your brand, its values, mission, and purpose, YOU need to feel something. If you don't, how do you expect anyone else to?

No heart in the founder, no heart in the buyer.

In a cluttered market where people buy on emotion, it's the safest bet you have against becoming a commodity.

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Why Webflow is Ideal for Startup Websites

Move over WordPress

4.21.2020

Full disclosure, I am a Webflow Affiliate and I get monies for sending people to Webflow. Full story, I didn't start out that way and after using the platform to make epic websites for three years, I was given affiliate status.

The website of a startup is like a 24/7 sales person and it's the most extensive component of your branding efforts. It's the only place where investors and customers can experience your company and get a feel for who you are. It stands to reason, then, that if you cannot keep it alive and make it a pleasant experience, it becomes a crutch.

Before you even get started on building a site, chances are you'll do some research figuring out what platform to use. You'll probably explore options like WordPress, but, in my not-so-humble opinion, WordPress sucks compared to Webflow. For these three reasons: time, functionality, and creativity.

Time
Time is your most valuable resource and while WordPress was great in being a first mover into making the web more accessible for makers, they fell off the tracks. It's still time consuming and difficult to make a WordPress site look and function exactly the way you need it, even with the help of developers. Webflow's designer tool allows you to skip over the back-and-forth between design and development. This saves time and it also cuts down on costs, since you are no longer dependent on developers to make design changes.

Functionality
Any time the development team is taken out of the picture, the question of compromising functionality arises. Blanket statement: whatever you are looking to do Webflow can handle it. If you're worried, just ask these giant tech startups how much Webflow helped their marketing teams.

Lattice

HelloSign

Furthermore, if you do need to bring in your dev team after 99% of the site has been built, they can add custom code with ease.

Creativity
Lastly, creativity. New ideas come on quick and you have to move quick as a startup. Can you afford to wait for a designer to put something in sketch, pass it to the dev team, go back-and-forth to make sure it's right, have your marketing team edit it, and then launch? NO! You've gotta move and at the speed of creativity.

As if that wasn't enough, WordPress templates are rigid as hell and can't be molded easily. Certainly not without developer help. Startups can't afford to wait that long or have their developers doing rudimentary coding like front-end website building.

Point being, if your startup is not on Webflow, you are missing an opportunity.

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