Don't Waste Their Time

Your brand isn't about you.

October 8, 2020

No one is going to buy a product to make you rich, it's a shitty goal to reach for.

Build something that brings people joy. Something that inspires, something fun. Create an excalibur that allows someone to slay the dragons in their life.

Have some freaking empathy and don't waste people's time. It is the only way you can build an impactful brand.

More you say?

First Step

The only way to the top of the mountain.

2.20.2020

A friend of mine and I met up yesterday. She's a talented artist and creative thinker, but she's struggling with getting her work out there and attracting commissions/clients. It's a common issue for creative types to stall the display of any kind of work to the public unless they deem it perfect. The truth... it's never going to be perfect. You have a better chance at winning the lottery than you do creating the perfect piece to show, especially if you have particular expectations.

She had asked, "what do I need to do to get out there?"

"You need to make something everyday, for fun, for yourself, and show it to the world."

Lo and behold, within the span of 45 minutes today, she had an awesome collage piece completed and ready to go. I'd call that a win.

Here's the thing:

You will always be nervous taking the first steps into a new venture. Be it founding a startup, putting yourself out there as an artist, starting a band, you name it. If you want to get to the top of the mountain, you have to take the first step. It's gonna suck at first, you're going to suck at first. But you will get better and it will get easier if you dedicate yourself to small habits that will make up your success.

Go for it, I believe in you.

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A Little Bit of Courage and Color | Software Branding

Choosing good brand colors for your software has risk and reward.

1.7.2020

It takes balls to do something unexpected and different. In the case of choosing brand colors for your software, this is most evident and it matters greatly. Color is one of the core ways your brand coheres its marketing efforts, expresses itself, and distinguishes your brand from competitors.

Uber demonstrated this well during their rebrand in 2018. The black and white base of their brand colors allowed them to expand their marketing efforts globally and uniformly while shifting the focus to rich photography of their users. Difficult to do if you're playing with a myriad of colors.

Compared to their largest competitor, Lyft, who bolsters a hot pink badge of courage, the Uber color palette connotes feelings of maturity, elitism, and professionalism. A smart move in trying to distance themselves from the hyper-friendly and childish Lyft.

What's cool is that the flip-side of this is also true and valid for Lyft's color choices. It takes just as much fortitude to come up with the hot pinks, poppin' purples, and other vibrant hues that construct their energetic and playful appearance. There is no way you'd mistake ads from either brand for each other, in large part due to color.

The point? Have the courage to use color boldly and to stake your claim emotionally. Use it often, with confidence, and throughout your product as well as the pieces that sell it.

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