Diamond in the Rough

You do not have to be like everyone else.

March 13, 2020

When it comes to design and startups, a common misconception is if everyone in your industry looks terrible and has unpleasant experiences, it's ok for follow suit.

False.

This has been disproven time and time again by the companies we all love. Design-driven companies yield a greater emotional connection with their customers and are an all around better company to work with. Even something as simple as having an easier website to navigate makes a big difference.

The difference? A customer being stuck with you instead of sticking with you. If given the chance, they will leave and pay a premium to someone who can treat them better. You have to design an experience that makes you irreplaceable.

Don't use the excuse, "everyone does it that way," when surrounded by mediocrity. Take it as an opportunity to be a diamond in the rough.

More you say?

A Lesson in Gratitude

Being rebellious is not an excuse to forget your blessings

11.28.2019

Rebels,

Though you may believe the world can be a better place, though you believe there is much that could be done differently, though you seek to be an advocate of change, never forget that there is plenty of good all around you.

Take today to reflect on what you have been given. A true rebel remembers their blessings.

Happy Thanksgiving!

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Subtle Notes

The devil and the angels are in the details of your brand.

7.13.2020

I was shopping at Smart and Final yesterday. While standing in line, I looked down at the placements stickers for social distancing. They said two things: "please stay six feet apart," and "we know you have many options, thank you for choosing us."

Next, when I was in line, the cashiers had done their job so well that they had eliminated a lengthy line entirely. Their manager came out and congratulated his team.

What's the big deal?

For one, this store took things that seem small and superfluous and made them something special. This could also be done with the welcome letter for a newsletter subscription, or cards sent to say thank you to clients, or phraseology around being open or closed. The point is that they put an authentic spin on it to make it memorable and relevant to this brand, when they could have just passed over it without much care.

The devil and the angels are in the details.

You choose who it is.

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