When it comes to design and startups, a common misconception is if everyone in your industry looks terrible and has unpleasant experiences, it's ok for follow suit.
This has been disproven time and time again by the companies we all love. Design-driven companies yield a greater emotional connection with their customers and are an all around better company to work with. Even something as simple as having an easier website to navigate makes a big difference.
The difference? A customer being stuck with you instead of sticking with you. If given the chance, they will leave and pay a premium to someone who can treat them better. You have to design an experience that makes you irreplaceable.
Don't use the excuse, "everyone does it that way," when surrounded by mediocrity. Take it as an opportunity to be a diamond in the rough.
A few weeks ago, I saw the new, "live action" Lion King in theaters with a friend of mine. While I wasn't necessarily disappointed, it felt like something was missing that was inherent within the original. I couldn't put my finger on it, even though the new movie had far better animation, a higher budget, and an opportunity to improve on something that was already there. It just wasn't the same.
Disney + launched recently and after watching the original, I got it. The new version's characters were so realistic that they couldn't convey emotion (hard to make a lion cry or show happiness), but cartoons make it possible.
Watch any scene from the original, be it Mufasa rescuing Simba in the gorge, Scar and the Hyenas' ghoulish anthem Be Prepared, and the return of Simba as king, and it's impossible not to become emotionally invested. That is what was missing from the new rendition.
The point that I'm getting at is this: you can have the fanciest tools, the best animation, or a better mousetrap so to speak, but if you miss out on getting emotional buy-in, it falls short.
Story beats features.
People amaze me. I never get tired of the stories that comprise the life of another human being. They've been places I haven't, done things I haven't, and have skills I don't possess. It's these pieces of humanity that make people interesting.
What bums me out is when others don't see it that way. When they choose to hide who they are, where they've been, and any other sparks of individuality that make their story worth hearing. That story is woven into the brand of your company, whether you like it or not. The way I see it, you can either embrace it and tell it to its fullest or hide behind the mask of what you think others want to hear.
Take off your mask.