But is it worth it? | Software Branding

A case for branding's impact on software.

January 21, 2021

I just wanna build a good product.

You should. And you should also build something of legacy.

How?

Help your ideal users connect with you emotionally. Give them pieces of delight with every interaction of your app. Make it easy for them to remember you and recognize you. Encourage them to trust the new things you release into the world.

In short, build a brand.

More you say?

Arbitrary Deadlines | Software Branding

Why deadlines are a bad idea and not worthwhile.

1.18.2020

You ever notice how Apple never says "iPhone will be released at the end of this year." Why? Because good products do not have a deadline. Deadlines are arbitrary and no one, except you and your team care about hem. What users want is a good product, something worth more than having an "ok" product by a specific timeline.

The point? A good team is going to work as fast and efficiently as possible to get a good product. Let them work toward goals rather than arbitrary due dates.

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Robinhood in Rottinghamm | Software Branding

When going against your brand kills your company.

1.18.2020

When you name your company after an Englishman whose motto was "Steal from the rich and give to the poor," it's expected that your company exists to serve the masses.

When Robinhood decided to stop trading of GameStop's stock to support a hedge fund invested in their app, they ruined their brand.

The emotional value they'd built up is gone because of the choice to betray their values.

If you think the brand of your software is something trivial, think again. Betray it and the market will react accordingly.

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