The Startup San Diego team and I launched the new San Diego Startup Week website yesterday. We thought we'd covered everything. We had tested user flows, we'd checked all of our links, but we could not have anticipated one thing: how much engagement we got.
For an hour we had unresponsive voting features because our automation service was at max capacity (and we'd already beefed it up).
However, this paled in comparison to the fact that we had record breaking numbers of users, ticket sales, etc. Small bump int he grander narrative.
The point is this:
you can plan for everything in the world for your brand, a new website, etc. but you will not burst into flames from having small bumps in the road.
Nothing could be more discouraging than pitching your heart and soul to investors or having a potential customer visit your site only to hear them say it looked unprofessional. Ouch. It sucks because you put time and effort into your products and services, but because you had a poorly constructed deck, a shitty website, janky business cards, you were perceived as incompetent and unworthy of their time. Despite your capabilities, you got kicked in the teeth based on presentation.
Two harsh truths are coming:
We live in a shallow world, flooded with messages and things asking for our attention. It is not the fault of other people that they make shallow judgements in an effort to stave off wasting their time and energy.
You can bitch and complain about how people shouldn't judge your startup by its looks, but you won't change anything. So suck it up and roll with it.
What do you need? You need a haircut. Something to turn that hairy mess of ideas and thoughts you have into something presentable and trustworthy. Just like the guy in this video:
Even from the thumbnail. Simply cleaning him up makes him appear more trustworthy and dependable. However, unlike this guy, your startup is not an alcoholic and is ready to get out there and make something for other people. Tired of investors and customers not trusting you with their time and money? Make yourself appear more trustworthy.
Also, good luck not crying and laughing during this video.
Luke Skywalker is the greatest example of the "hero" archetype. He has humble beginnings and does not understand his full potential. At least, not until he is called to adventure after the murder of his Aunt, Uncle, and the desperate call of Princess Leia. Facing down this behemoth of a journey, you gotta wonder what was going on in his head at the time.
"I have no skills beyond moisture farming and I'm a decent pilot, but taking on the Empire? I need help."
That's where Obi-Wan Kenobi comes into play. The old wizard who sees the greatness within Luke and helps him to overcome his own, self-imposed limits. Despite the fact that Luke is lost without him, Obi-Wan never lets it be known. He's not focused on his own success, he's focused on the success of Luke. If Luke succeeds, that is his victory. Granted, he does all he can offering mentorship (guidance and knowledge of the Force), tools (lightsaber), instruction and feedback, and, most importantly, honest encouragement.
Here's the thing:
Most companies see themselves as Luke.They think they are the hero, that saving the world depends on them. They are wrong and their self-interest will not inspire others to be better. To quote Marty Neumeier "the best brand builders see greatness in their customers, and figure out ways to enable it."
Unleash your inner Obi-Wan, you rebel.