Brandless

What is at risk in not branding a startup?

July 15, 2020

Three things:

Be seen as a replaceable commodity.

Look and feel incoherent and unworthy of success.

Aimlessness. Without defining your purpose, vision, and mission, your actions will fall by the wayside.

Can you afford to be brandless?

More you say?

Is Your Product Sick? | Software Branding

I had some bad shrimp and thought of a branding analogy.

1.8.2020

My roommate made some shrimp last night and offered me some. After my first bite I could tell this wasn't gonna be something that made my stomach feel good, so I scrapped the rest. Waking up this morning, it was even clearer that something wasn't right. I didn't feel like eating anything else, as if my body was illuminating a "no vacancy" sign over my stomach.

So, I listened. My body was feeling sick and needed to (putting it euphorically) expel or fix everything that was making it feel bad. If I'd tried cramming more food in my belly to ease the gurgles, it wouldn't have ended well and I'd have a bigger mess to clean up.

It leads to the question, are you treating your product the same way?

Are you forcing more features to make up for those that are making your product sick?

Are you trying to gain more users when the ones you have aren't close to satisfied?

Are you trying to expand your brand without first solidifying it?

Take time and make your product healthy before you starting filling it with more.

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Robinhood in Rottinghamm | Software Branding

When going against your brand kills your company.

1.18.2020

When you name your company after an Englishman whose motto was "Steal from the rich and give to the poor," it's expected that your company exists to serve the masses.

When Robinhood decided to stop trading of GameStop's stock to support a hedge fund invested in their app, they ruined their brand.

The emotional value they'd built up is gone because of the choice to betray their values.

If you think the brand of your software is something trivial, think again. Betray it and the market will react accordingly.

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