I met with Rocky Roark, a local illustrator in San Diego yesterday (here is a link to his work, enjoy!). As we conversed over Topo Chico and coconut cream iced tea, marketing came up. Rocky has over 40k followers on Instagram and he was shocked I had not made use of the platform for business. It's done a lot of good for him financially. Despite his success, it's still not going to be a part of my life anytime soon.
Here's why: I believe that platforms like Instagram and Facebook have made human social interaction harder and less authentic. The evidence for this is staggering suicide rates and anecdotal tales of the platforms being used to showcase what we wish our life was like rather than connecting with people. It's a mechanism that has propelled isolation and narcissism to heights we could not have anticipated.
I do not like those things. Not everyone, especially not Rocky, uses those platforms that way, but the evidence is overwhelmingly clear that loneliness and depression have skyrocketed parallel to the rise of social media. The thing is, people like Rocky are the exception and not the rule when it comes to those platforms.
I believe the world would be better if those platforms were used less. Granted, my view isn't going to change the fact that millions of people use them everyday, but it doesn't matter. I still believe that to be true. This doesn't mean I have a distaste for people who use the platform. I don't drink alcohol either, but have no problem with anyone who does. It's simply not for me. I'd rather drive to three networking events per week, meet 5 people, and spend 45 minutes talking with each one of them.
Here's the thing:
Have some conviction. If you feel strongly about something, don't let the expectations of others change that. Stand up for it. Defend your thinking. Be a champion for something different. Be a rebel.
A friend of mine and I met up yesterday. She's a talented artist and creative thinker, but she's struggling with getting her work out there and attracting commissions/clients. It's a common issue for creative types to stall the display of any kind of work to the public unless they deem it perfect. The truth... it's never going to be perfect. You have a better chance at winning the lottery than you do creating the perfect piece to show, especially if you have particular expectations.
She had asked, "what do I need to do to get out there?"
"You need to make something everyday, for fun, for yourself, and show it to the world."
Lo and behold, within the span of 45 minutes today, she had an awesome collage piece completed and ready to go. I'd call that a win.
Here's the thing:
You will always be nervous taking the first steps into a new venture. Be it founding a startup, putting yourself out there as an artist, starting a band, you name it. If you want to get to the top of the mountain, you have to take the first step. It's gonna suck at first, you're going to suck at first. But you will get better and it will get easier if you dedicate yourself to small habits that will make up your success.
Go for it, I believe in you.
One of my closest friends lives in London, but he's in San Diego now for his sister's wedding. It was a pleasant surprise. I hit him up and he told me he'd only be in town until tomorrow evening.
Tomorrow evening!? Dang, that's not a lot of time to get together.
I checked my calendar and saw a bunch of scheduled items. All of them are black, so there's no distinction between them. How could I have scheduled so much stuff on one day?
Cue color coding. I created some alternative colors to use to showcase different meeting types I have. Red for in-person and green for digital meetings.
Sure enough, I have three red items today. That's a lot of meetings in a very short amount a time. Don't get me wrong, I love people (a lot more than most designers, I'd think), but this showed me that I'm spreading myself thin for time. This burns the most when I don't have flexibility to see friends from out of town because of it. Something had to change.
So I set a rule: if I see two red/green slots in one day, that's it. No more. A red flag, if you will.
Color-code your calendar.