A week ago, I had spoken with a digital marketer who expressed concerns in working with a designer on websites. Main reason being that he had seen projects go awry because most designers don't care about the canonical structure of link building or using a website as a sales/marketing engine, they just want it to look pretty. When I probed for specific examples of problems designers had caused for him, he put up a wall and said, "you just need an SEO partner."
That didn't help me at all. It would be like me telling someone their branding sucked, not telling them why, and saying they need to work with me.
Still, it sounded like I needed a second opinion on my site structures and how using SEO could make these designs better. I reached out to my network and was referred to a guy named Tyler from Socratik, by a larger branding agency.
Oh man, it was like night and day. In an hour Tyler gave me a rundown of best SEO practices, showed me tools to use, and clued me in to some of his personal tips for building out content on websites. He lifted the curtain and showed me what went on behind the scenes. Needless to say, he earned a substantial amount of my trust and I will send anybody I meet that needs SEO services his way.
Now, what about rebellion? Tyler is a rebel. Here's why: I have not met an SEO strategist who was willing to sit down and talk shop like this, ever. Since rebellion is contextual, Tyler sticks out because he did something genuinely different than the rest of his peers. That is what makes him rebellious.
A friend of mine and I met up yesterday. She's a talented artist and creative thinker, but she's struggling with getting her work out there and attracting commissions/clients. It's a common issue for creative types to stall the display of any kind of work to the public unless they deem it perfect. The truth... it's never going to be perfect. You have a better chance at winning the lottery than you do creating the perfect piece to show, especially if you have particular expectations.
She had asked, "what do I need to do to get out there?"
"You need to make something everyday, for fun, for yourself, and show it to the world."
Lo and behold, within the span of 45 minutes today, she had an awesome collage piece completed and ready to go. I'd call that a win.
Here's the thing:
You will always be nervous taking the first steps into a new venture. Be it founding a startup, putting yourself out there as an artist, starting a band, you name it. If you want to get to the top of the mountain, you have to take the first step. It's gonna suck at first, you're going to suck at first. But you will get better and it will get easier if you dedicate yourself to small habits that will make up your success.
Go for it, I believe in you.
Building a brand is about connecting people to a company at an emotional level. What do people connect with? Other people and their stories. No matter how lame and uneventful you believe your journey to have been, your story as a founder, entrepreneur, and business person is exciting to someone else who has never lived it. Every detail is a new experience for them.
For example, I've lived in San Diego my whole life. Naturally, the beach and amazing weather don't surprise or excite me anymore because I've seen them so much. But to someone who lives in Canada who has never seen a wave, felt sand between their toes, or spent an entire day playing beach volleyball, it's completely foreign and interesting to them.
Set aside your products for a second and think about your story. Where are you from? Where are you now? What does that say about you? Lastly, how can you embed that story into your brand?
The brand of a startup is almost always a mirror of the founder. If you want to build a stellar brand, you must know yourself first.