Arbitrary Deadlines | Software Branding

Why deadlines are a bad idea and not worthwhile.

April 14, 2021

You ever notice how Apple never says "iPhone will be released at the end of this year." Why? Because good products do not have a deadline. Deadlines are arbitrary and no one, except you and your team care about them. What users want is a good product, something worth more than having an "ok" product by a specific timeline.

The point? A good team is going to work as fast and efficiently as possible to get a good product. Let them work toward goals rather than arbitrary due dates.

More you say?

If Design Matters, Do it Right

A fatal flaw in the entreprenuerial mindset that needs to be addressed.

4.8.2020

This will be simple.

If you want people to love your brand, don't give a half-assed effort into the design of it.

If you don't care, carry on as you have been.

A minor effort into a major problem is a recipe for disappointment.

read more

Know Yourself

Communicating a message to others about how you are different is impossible without introspection

11.22.2019

Building a brand is about connecting people to a company at an emotional level. What do people connect with? Other people and their stories. No matter how lame and uneventful you believe your journey to have been, your story as a founder, entrepreneur, and business person is exciting to someone else who has never lived it. Every detail is a new experience for them.

For example, I've lived in San Diego my whole life. Naturally, the beach and amazing weather don't surprise or excite me anymore because I've seen them so much. But to someone who lives in Canada who has never seen a wave, felt sand between their toes, or spent an entire day playing beach volleyball, it's completely foreign and interesting to them.

Set aside your products for a second and think about your story. Where are you from? Where are you now? What does that say about you? Lastly, how can you embed that story into your brand?

The brand of a startup is almost always a mirror of the founder. If you want to build a stellar brand, you must know yourself first.

read more