Arbitrary Deadlines | Software Branding

Why deadlines are a bad idea and not worthwhile.

April 14, 2021

You ever notice how Apple never says "iPhone will be released at the end of this year." Why? Because good products do not have a deadline. Deadlines are arbitrary and no one, except you and your team care about them. What users want is a good product, something worth more than having an "ok" product by a specific timeline.

The point? A good team is going to work as fast and efficiently as possible to get a good product. Let them work toward goals rather than arbitrary due dates.

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It's Your Fault People Don't Understand Your Startup

For those who think no one seems to get it.

1.14.2020

When you are creating a startup, it's easy to get sucked into the mindset that your product/service is needed and that everyone could benefit from it. Regardless of how true that is, people just don't seem to get it. You drill down on your marketing efforts talking about the features of what you offer, but no one understands.

You're bitter. You're frustrated. And it's also your fault.

Yea. It's your fault. It's your fault people do not understand the value of what you've created.

"Zach, that's pretty harsh," you might say. But, I believe it's better than the alternative.

Here's the thing: if it's your fault people don't understand the value of what you've created, then you can change. If it's everyone else's fault, you're shit outta luck.

It's never too late, it's all your fault, but that is the absolute best-case scenario. The question is: what are you going to do about it?

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It's Not About You

Why building a brand requires you to focus on someone else.

3.3.2020

A brand is not a logo, it's not a product, it's not your reputation, it's not your name, so what is it?

A brand is the gut-feeling someone has toward your business. You make them feel a certain way through your company's behavior, it's appearance, and the experiences you provide.

All of this to say that making someone feel a certain way requires you, the business owner, to stop thinking about yourself and think about how you will impact someone else.

It doesn't matter what you like, what matters is what the person you are making this company for likes.

It doesn't matter if you don't like the name of your company, what matters is how it impacts your user.

It doesn't matter that you don't like your logo, what matters is how easy it is for your ideal customer to recognize it.

You get the picture.

The beauty of this, is that the pressure is taken off of you and your subjective standards, and instead focused on how much you can affect someone else.

It's not about you.

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