Alliance

Why surrounding yourself with fellow rebels is the only way to move ahead

December 6, 2019

I take criticism very seriously. It's not that I get offended or that I curl up into a ball and cry, but I always think about it deeply. Mostly, because improving on myself and expanding my capabilities is of the utmost importance to me.

Yesterday, my punch talked about a digital marketer who had expressed concerns regarding my website building capabilities around an SEO focused, digital strategy. From my standpoint, it sounded like he inferring I had no idea what SEO was and that it was impossible for me to learn more about it. This is the kinda shit I think deeply about. SEO is important to the web design process, so when someone tells me I'm not good at it, I think about it. Probably more than I should.

I was thinking about it all day. Am I really that lost on SEO? I thought I had a decent understanding of how it worked and how sites should be structured accordingly.

Last night, when I was at a UX event, I told some trusted colleagues what was concerning me (many of whom are in the digital marketing space). By putting these thoughts out there for other people to address, their gravitas was minimized. They didn't seem that bad anymore. Certainly not something to dwell on any longer.

Point being: find a tribe of good people who've got your back. Rebels are nothing without an alliance.

More you say?

No Heart in the Buyer

Why empathy is the most important part of building your brand.

2.24.2020

I was the best man in my cousin's wedding yesterday. I'd spent weeks trying to write a speech for this occasion, but found myself tearing up when I would start writing introductions. The memories I share with my cousin are that powerful.

Needless to say, the attendees of the wedding felt something when I was speaking with plenty of "awws," laughs, and, of course, tears responding to the speech.

Whatever the audience was feeling, the strange thing was that I felt it too. I was reminded of this quote from Robert Frost, "no tears in the writer, no tears in the reader."

Here's the thing:

When coming up with the personality of your brand, its values, mission, and purpose, YOU need to feel something. If you don't, how do you expect anyone else to?

No heart in the founder, no heart in the buyer.

In a cluttered market where people buy on emotion, it's the safest bet you have against becoming a commodity.

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Your Favorite Competitor

There is always one brand your startup can beat. You see them all the time, you know their weaknesses more than anyone else.

11.26.2019

The startup world is cut throat. It seems like there is always some kind of monstrous competitor lurking around the corner ready to devour your company. At least, this is what a scarcity mindset would reinforce.

The sad thing is that even if that monster is beaten there is another one ready to take its place. Concerns about competitors are like a hydra. Cut off one head and two more take its place.

What are we to do?

Walk past them. Don't engage. Your brand has one enemy and that is who it was yesterday. The bliss embedded within such a mindset is that whether you win or lose, it's all up to you.

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