A Lesson in Gratitude

Being rebellious is not an excuse to forget your blessings

November 28, 2019

Rebels,

Though you may believe the world can be a better place, though you believe there is much that could be done differently, though you seek to be an advocate of change, never forget that there is plenty of good all around you.

Take today to reflect on what you have been given. A true rebel remembers their blessings.

Happy Thanksgiving!

More you say?

Needs and Wants

Two very different things that need to be balanced in your branding.

12.11.2019

I love backpacking. Nothing makes me feel more alive or at peace than sitting on top of a mountain with no one around me for miles. Backpacking requires a substantial amount of gear for surviving out where there are no grocery stores or hospitals nearby. It's safe to say that the needs of a backpacker are vast. Backpackers need food, they need water, and they need shelter. Those are basics. If you don't have those, you're screwed.

So why did I bring a tactical axe with me on my last trip and why did my friend Joey bring a huge buck knife? Sure, we could use them to cut fishing line, chop up firewood, and my axe even doubled as a hammer, but the truth is, we really didn't need either of those things. We wanted them to feel manly and adventurous. Our wants justified the need of bringing along these items for the tasks they could accomplish.

We conjured logical needs to suit an emotional desire.

You could argue that this doesn't apply to everything, but I'd beg to differ. Even the essential needs we had like food, water, and shelter were all emotional decisions. If we were logical, we probably wouldn't have even gone backpacking because we would have saved money and subjected ourselves to less risk. But we decided to forego those essentials in the search of greater adventure. That's why we bought a $110 water filter and why I bought a bunch of compact, lightweight food for a premium price. Essential needs, but definitely an emotional decision.

The needs were simple, food, water, shelter, but the want was freedom, adventure, and camaraderie.

Ask yourself, what is the want behind the need people are looking to our startup to fulfill? Build your brand around it.

read more

Alliance

Why surrounding yourself with fellow rebels is the only way to move ahead

12.6.2019

I take criticism very seriously. It's not that I get offended or that I curl up into a ball and cry, but I always think about it deeply. Mostly, because improving on myself and expanding my capabilities is of the utmost importance to me.

Yesterday, my punch talked about a digital marketer who had expressed concerns regarding my website building capabilities around an SEO focused, digital strategy. From my standpoint, it sounded like he inferring I had no idea what SEO was and that it was impossible for me to learn more about it. This is the kinda shit I think deeply about. SEO is important to the web design process, so when someone tells me I'm not good at it, I think about it. Probably more than I should.

I was thinking about it all day. Am I really that lost on SEO? I thought I had a decent understanding of how it worked and how sites should be structured accordingly.

Last night, when I was at a UX event, I told some trusted colleagues what was concerning me (many of whom are in the digital marketing space). By putting these thoughts out there for other people to address, their gravitas was minimized. They didn't seem that bad anymore. Certainly not something to dwell on any longer.

Point being: find a tribe of good people who've got your back. Rebels are nothing without an alliance.

read more