What's the point?
Alright, you've built this awesome brand identity, now what? Get busy sharing it with the world and applying it to everything your brand touches. With everything looking uniform and awesome, there will be no visible difference between you and Fortune 500 companies.STEP BY STEP
Step by step
Step 1: Start a Project
Before we engage in a project, we need to find out if we are a good fit and if I am capable of solving your problem. This is done via Zoom or phone call and can be started by emailing me or filling out my contact form to get the ball rolling.
Step 2: Brand Definition
During the Brand Definition workshop, we will define your brand. This is the bedrock of the design decisions we will make when building out your visual identity and it is how we will make sure we are aligned before we start making stuff.
Step 3: Brand Foundation
The Brand Foundation gives us the visual tools and assets we will need to make everything your brand touches look uniform and legit. Including logo design, typography, color palette, graphic elements, and photo styling.
Step 4: Design Audit
Once we've got our feet planted on a solid visual identity, it's time to take stock of everything your brand has created, assess what can be salvaged, what needs to go, and what needs to be refined. Nothing is off limits, we will look at your marketing, your website, and your product. Once we've got our list of items ready, we will prioritize them based on impact, ease of accomplishment, and timeline.
Step 5: Custom Proposal
Since this list of design deliverables will vary between clients, I will discuss options with you and give you a one-of-a-kind, three-tiered proposal with fixed prices. You decide which one will be the most appropriate and then we start jamming.
Step 6: Execute
Now we are in business. We will check-in once a week via Zoom until the deliverables are finished.
Step 7: Advisory
If you want me to stick around, give feedback on new brand initiatives, review design work, and hedge against branding mistakes, you can lock in one of my three advisory slots to get continued access to me.
How I work:
Showing the Ugly
Rather than doing a dog-and-pony show to try and sell you on the work we create, my process is based on conversations that lead us to good ideas. I will show you the behind the scenes and we will sort through the ugly ideas together until we hit the mark.
Once I put on a price on paper (or the internet), I do not change it. No unexpected billable hours, no change orders, just fixed prices for clearly defined work and results. This helps your company know how much you will spend instead of guessing and suffering for it later.
Most designers open themselves up to as many projects as possible. This leads to two paths: they either farm the work to juniors or the quality diminishes because they work too much. I only take on three projects at a time to avoid those both of these problems.
got questions? Get answers
This is a list of commonly asked questions I've heard over the years. If there's something I missed, email me.
How do I know I'll be happy with the project?
Every project starts out with a phone call including you, me, and anyone else you believe necessary on the call. We'll get to know each other, walk through the process, and determine if it's a good fit to work together. If we do, my process is highly iterative and that leads us to good ideas we're both proud of.
How much does brand identity design cost?
You can find prices on my Services + Prices page.
Are you able to reduce cost for special cases?
While the prices I've laid out are non-negotiable, the manner in which they are paid out is. Talk to me about payment plans, leasing (yes, like a car), or equity compensation/profit-sharing during our initial call.
Do you only work with SaaS companies?
Short answer, no. My services would be useful to many business and I've done branding project in several verticals. I just like working with SaaS companies and found my process is one they appreciate.
Do you also build websites?
There are designers out there, including several friends of mine, who are more qualified to take on website projects. It also happens that they prefer to let me handle the brand identity side of their projects, making for a reciprocal relationship. What I can do is provide creative direction and feedback as a consultant.
Can you help us with copywriting?
I'm flattered you'd consider me for writing, and if I wasn't connected with other specialized writers, I'd help out. Just like website design, I know other creatives who are better equipped to handle copywriting and I'm happy to connect you with them. What I can do is offer creative direction and feedback as a consultant.
We're not in the same city, is that an issue?
Not an issue at all. I've been doing remote work for years (before we all wished we'd invested in Zoom's stock) and I've got solid asynchronous tools that help reduce our meeting count.
I know exactly what I want my logo to look like, can you help?
That is a generous offer to trust me with your vision, and I'm sorry, it doesn't sound like I'm the best fit. I am best qualified to help those who are looking for creative input and ideas as well as execution. Plus, it'd be really expensive and it sounds like Upwork or Fiverr would be better choices for such a task.
How long does a brand identity project take?
Single product companies and most startups take between 4 and 6 weeks to get a full brand identity. If you're in a massive growth stage with more riding on the line it will take longer pending the scope we determine.
Nice words from cool people
"There's nothing cookie-cutter about this process. You'll be very happy with your results."
"He is creative, highly intellectual, and an all-around great dude!"
"He was totally right! Not only did he create wickedly fast, but he also ensured I, as the client, was well-trained and acclimated to the new design before we launched."
"He's extremely professional, organized, detailed, and his vision/work is incredible."
"Zach’s wealth of knowledge and expertise helped guide me through the discovery process and establish a new brand name within only two weeks!"
"Don’t overlook this guy, he’s very talented and I wouldn’t hesitate to recommend him to anyone needing branding work."
"Zach has an effective method through which he was able to learn and understand my needs, probably better than I did at times! I was constantly impressed with his creativity."
"Zach's professionalism is outmatched only by his positive spirit, as he is also a fun guy to be around."
"Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies."
“Zach has been an integral tool in helping us navigate our brand identity.”
"Always eager to learn and contributing in every way possible. I highly recommend Zach to any business large and small."