PROCESS

Amateurs fly by the seat of their pants and hope for the best.
Pros have a plan.

01
01

Brand Definition

icon representing this step of the branding process

Strategy Workshop

1-2 DAYS

Diving deep to define the emotional qualities of your business. Your audience, personality, competition, values, mission, and purpose.

02
02

Brand Foundation

icon representing this step of the branding process

Design Sprint

4-6 WKS

Building out the core components of you brand’s identity. The logo, color palette, typography, and graphic elements.

03
03

Brand Expansion

icon representing this step of the branding process

Custom Project

6+ WKS

Applying those foundations to tangible assets and new areas your brand is headed. This includes things like collateral design and sub brand creation.

BADASS YOUR BRAND

Start Now

Nice words from cool people

"There's nothing cookie-cutter about this process. You'll be very happy with your results."

Aaron "Pizza-Mind" Malone | Founder

Collective Ventures

"He is creative, highly intellectual, and an all-around great dude!"

Emmett Cahill | Agent

QFC Real Estate

"He was totally right! Not only did he create wickedly fast, but he also ensured I, as the client, was well-trained and acclimated to the new design before we launched."

Alexa-Rae Navarro | Executive Director

Startup San Diego

"He's extremely professional, organized, detailed, and his vision/work is incredible."

Kevin Stanley | CEO

Crypto 101

"Zach’s wealth of knowledge and expertise helped guide me through the discovery process and establish a new brand name within only two weeks!"

Ryan Cliff | Founder

Big Block Realty

"Don’t overlook this guy, he’s very talented and I wouldn’t hesitate to recommend him to anyone needing branding work."

Devin Weik | Founder

Maple Blue

"Zach has an effective method through which he was able to learn and understand my needs, probably better than I did at times! I was constantly impressed with his creativity."

Maria Halkiadakis | Founder

Apsi Nutrition

"Zach's professionalism is outmatched only by his positive spirit, as he is also a fun guy to be around."

Matt Vande Vegte | Founder and Lead Trainer

FTF Warrior

"Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies."

Alex Kamergorodsky | CEO and Founder

DragonGlass

“Zach has been an integral tool in helping us navigate our brand identity.”

Lance Sherwood | Lead Pastor

Communion Church

"Always eager to learn and contributing in every way possible. I highly recommend Zach to any business large and small."

Alex Kozij | CEO

Bright Ideas SCS

got questions? Get answers

This is a list of commonly asked questions I've heard over the years. If there's something I missed,

How do I know I'll be happy with the project?

Every project starts out with a phone call including you, me, and anyone else you believe necessary on the call. We'll get to know each other, walk through the process, and determine if it's a good fit to work together. If we do, my process is highly iterative and that leads us to good ideas we're both proud of.

How much does brand identity design cost?

You can find prices on my Services + Prices page.

Are you able to reduce cost for special cases?

While the prices I've laid out are non-negotiable, the manner in which they are paid out is. Talk to me about payment plans, leasing (yes, like a car), or equity compensation/profit-sharing during our initial call.

Do you only work with SaaS companies?

Short answer, no. My services would be useful to many business and I've done branding project in several verticals. I just like working with SaaS companies and found my process is one they appreciate.

Do you also build websites?

There are designers out there, including several friends of mine, who are more qualified to take on website projects. It also happens that they prefer to let me handle the brand identity side of their projects, making for a reciprocal relationship. What I can do is provide creative direction and feedback as a consultant.

Can you help us with copywriting?

I'm flattered you'd consider me for writing, and if I wasn't connected with other specialized writers, I'd help out. Just like website design, I know other creatives who are better equipped to handle copywriting and I'm happy to connect you with them. What I can do is offer creative direction and feedback as a consultant.

We're not in the same city, is that an issue?

Not an issue at all. I've been doing remote work for years (before we all wished we'd invested in Zoom's stock) and I've got solid asynchronous tools that help reduce our meeting count.

I know exactly what I want my logo to look like, can you help?

That is a generous offer to trust me with your vision, and I'm sorry, it doesn't sound like I'm the best fit. I am best qualified to help those who are looking for creative input and ideas as well as execution. Plus, it'd be really expensive and it sounds like Upwork or Fiverr would be better choices for such a task.

How long does a brand identity project take?

Single product companies and most startups take between 4 and 6 weeks to get a full brand identity. If you're in a massive growth stage with more riding on the line it will take longer pending the scope we determine.