Together we will design a brand identity for your startup.
What goes into a brand identity? This stuff:
The only place your brand is accessible 24/7 and you wanna use a template? Heck no! You need something unique and functional.
There's a lot of UX, UI, Interaction, Branding, Website, Surface, Visual, Product, and Graphic (kinda ridiculous, really) Designers out there. But that doesn't help you solve your problem does it? If any of the following sound like you, then we're a good fit.
Startups move fast, it's part of the game. Hiring a big agency gets you quality work, but it takes time. Hiring a run-of-the-mill freelancer on Fiverr is quick, but their work sucks. Is it asking too much speed and quality? I don't think so.
I don't have a lot of money, but what I do have are a very particular set of skills. Skills I've acquired over a very long career. Skills that make me a nightmare for people like you pleasure to work with (that's a quote from Taken).
Even if you could, who's gonna lead them? The nimble nature of your startup is best suited to working with contractors who have the expertise you need.
You gotta start somewhere, but your book will be judged by its cover. If you believe your company is worth millions of dollars, shouldn't it look the part? It's never too late to make the jump.
Without a development team, making a legit website that is also functional seems impossible... or is it? I build custom sites in Webflow so you can easily add new content that looks great. Did I mention we don't need a developer to make that happen?
Crypto mining hardware had become saturated with cheap competition and multiple players racing to the bottom. DragonGlass is here to set a new standard: Future-Proof.
Treadlight Construction needed to stand out from the crowd of general contractors in San Diego and develop a brand that could attract talented employees.
A common worry of most startups is that they've let too much time go without focusing on their brand that it would be too late to make positive change.
This is the same feeling I had this morning. My back was super stiff so I slept in. Waking up to think, "damn, my daily routine might as well be ruined. I shouldn't exercise, I shouldn't write the MF Punch, I shouldn't pray, I shouldn't journal."
And then I thought, "so because I didn't get to these important habits of mine at the start of my day, that means they shouldn't manifest at all?"
What's the point?
Don't let your brand be clock blocked. If you expect your startup to be around at the end of the day, end of the week, end of year, whatever, you can make a change for the better right now.
The brand is not what you say it is, it's what they say it is. Thank you Marty Neumeier.
Brands exists in the hearts and minds of customers. If you want your startup to be impact and leave a legacy, you must accept the fact that you are not the focus.
Can you imagine in Star Wars was all about Yoda? We'd be bored stiff. Yoda already has the answers, there's no story there. No change to watch unfold. Luke Skywalker? That guy has a lot of stuff to work out. That's your customer. Focus on them.
The human brain has one core function: keeping us alive and thriving. At its core, this comes down to distributing our energy in the form of calories to things that will help us stay alive.
Naturally, there's a lot of things vying for our attention and subsequently our energy. So when we don't see something that clearly outlines how it can help us find food, shelter, enhance our relationships, or help us become a better version of ourselves, we tune it out. Why? Because our brain is protecting us from giving away energy to unworthy recipients.
Without clearly defining your message and how you emotionally impact a customer, you become a calorie thief.
Short term strategies: undercut competitors, have fire sales, adopt fads.
Long term strategy: build things that are useful and meaningful.
In branding, in sales, in everything planning for the long game ensures that you're given more time to play at all.