zach stevens | graphic designer | san diego

Own your rebellion

I partner with startups to boost their confidence in the marketplace. Together, we'll create a brand identity and website that reflect the uniqueness of your company.

zach stevens branding and design headshot

Brand Identity Design

Together we will design a brand identity for your startup.
What goes into a brand identity? This stuff:

Website Design

The only place your brand is accessible 24/7 and you wanna use a template? Heck no! You need something unique and functional.

Am I the blacksheep designer you've been looking for?

There's a lot of UX, UI, Interaction, Branding, Website, Surface, Visual, Product, and Graphic (kinda ridiculous, really) Designers out there. But that doesn't help you solve your problem does it? If any of the following sound like you, then we're a good fit.

You need speed and quality

Startups move fast, it's part of the game. Hiring a big agency gets you quality work, but it takes time. Hiring a run-of-the-mill freelancer on Fiverr is quick, but their work sucks. Is it asking too much speed and quality? I don't think so.

You need a strategic partner

I don't have a lot of money, but what I do have are a very particular set of skills. Skills I've acquired over a very long career. Skills that make me a nightmare for people like you pleasure to work with (that's a quote from Taken).

You can't afford to hire a full time designer

Even if you could, who's gonna lead them? The nimble nature of your startup is best suited to working with contractors who have the expertise you need.

Your website and branding efforts are embarrassing

You gotta start somewhere, but your book will be judged by its cover. If you believe your company is worth millions of dollars, shouldn't it look the part? It's never too late to make the jump.

You can't easily edit your website

Without a development team, making a legit website that is also functional seems impossible... or is it? I build custom sites in Webflow so you can easily add new content that looks great. Did I mention we don't need a developer to make that happen?

Sound like you?

let's jam
DragonGlass

DragonGlass

Crypto mining hardware had become saturated with cheap competition and multiple players racing to the bottom. DragonGlass is here to set a new standard: Future-Proof.

Haven

Haven

Treadlight Construction needed to stand out from the crowd of general contractors in San Diego and develop a brand that could attract talented employees.

Communion Church

Communion Church

Communion Church was moving locations and changing leadership. It was time to create a new identity that distinguished them from neighboring ministries and communicated their vision.

I write a new blurb every Monday-Friday
called the MF Punches

Clock Blocked

Letting time passed dictate time to be had.

7.1.2020

A common worry of most startups is that they've let too much time go without focusing on their brand that it would be too late to make positive change.

This is the same feeling I had this morning. My back was super stiff so I slept in. Waking up to think, "damn, my daily routine might as well be ruined. I shouldn't exercise, I shouldn't write the MF Punch, I shouldn't pray, I shouldn't journal."

And then I thought, "so because I didn't get to these important habits of mine at the start of my day, that means they shouldn't manifest at all?"

No.

What's the point?

Don't let your brand be clock blocked. If you expect your startup to be around at the end of the day, end of the week, end of year, whatever, you can make a change for the better right now.

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Move Over Yoda

You are not your brand's core focus.

6.30.2020

The brand is not what you say it is, it's what they say it is. Thank you Marty Neumeier.

Brands exists in the hearts and minds of customers. If you want your startup to be impact and leave a legacy, you must accept the fact that you are not the focus.

Can you imagine in Star Wars was all about Yoda? We'd be bored stiff. Yoda already has the answers, there's no story there. No change to watch unfold. Luke Skywalker? That guy has a lot of stuff to work out. That's your customer. Focus on them.

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Calorie Thief

What happens when you clutter your messaging.

6.29.2020

The human brain has one core function: keeping us alive and thriving. At its core, this comes down to distributing our energy in the form of calories to things that will help us stay alive.

Naturally, there's a lot of things vying for our attention and subsequently our energy. So when we don't see something that clearly outlines how it can help us find food, shelter, enhance our relationships, or help us become a better version of ourselves, we tune it out. Why? Because our brain is protecting us from giving away energy to unworthy recipients.

Without clearly defining your message and how you emotionally impact a customer, you become a calorie thief.

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Tortoise and Hare

Playing short games and long games

6.25.2020

Short term strategies: undercut competitors, have fire sales, adopt fads.

Long term strategy: build things that are useful and meaningful.

In branding, in sales, in everything planning for the long game ensures that you're given more time to play at all.

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Can you dig it? Let's work together.

Sweet! I'll get back to you within the next 24 hours.
Do. Or do not. There is no try. But please, try the form again.