Photo of brand identity designer Zach Stevens looking awesome

Zach Stevens is an independent brand identity and logo designer based in San Diego, CA

I work with the founding members of SaaS startups to make them look legit, attract better users, and get higher valuations.

Building a SaaS product? You’ve probably thought some of these things to yourself:

Our product design is an embarrassment.

Our collateral, website, and product are mismatched.

Good design takes too long.

Design pricing is vague and ambiguous.

We want to look legit and feel legit.

We have no idea where to start and how to build a brand… like… zero.

Here’s how we punch those problems in the face (get wrecked, problems):

A Uniform Brand

The brand identity we create will make sure everything that comes from your company look legit and uniform, especially your product and marketing collateral.



Surprises are great for birthdays, not design pricing. That’s why I offer options and fixed prices for my work so you know exactly how much you will spend before we start.


Battle-Tested Methods

There is no perfect way to go about brand identity design, but there are really, really good steps to take for every kind of project. We will go through a process that works.


Nice words from cool people

"There's nothing cookie-cutter about this process. You'll be very happy with your results."

Aaron "Pizza-Mind" Malone | Founder

Collective Ventures

"He is creative, highly intellectual, and an all-around great dude!"

Emmett Cahill | Agent

QFC Real Estate

"He was totally right! Not only did he create wickedly fast, but he also ensured I, as the client, was well-trained and acclimated to the new design before we launched."

Alexa-Rae Navarro | Executive Director

Startup San Diego

"He's extremely professional, organized, detailed, and his vision/work is incredible."

Kevin Stanley | CEO

Crypto 101

"Zach’s wealth of knowledge and expertise helped guide me through the discovery process and establish a new brand name within only two weeks!"

Ryan Cliff | Founder

Big Block Realty

"Don’t overlook this guy, he’s very talented and I wouldn’t hesitate to recommend him to anyone needing branding work."

Devin Weik | Founder

Maple Blue

"Zach has an effective method through which he was able to learn and understand my needs, probably better than I did at times! I was constantly impressed with his creativity."

Maria Halkiadakis | Founder

Apsi Nutrition

"Zach's professionalism is outmatched only by his positive spirit, as he is also a fun guy to be around."

Matt Vande Vegte | Founder and Lead Trainer

FTF Warrior

"Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies."

Alex Kamergorodsky | CEO and Founder


“Zach has been an integral tool in helping us navigate our brand identity.”

Lance Sherwood | Lead Pastor

Communion Church

"Always eager to learn and contributing in every way possible. I highly recommend Zach to any business large and small."

Alex Kozij | CEO

Bright Ideas SCS

There’s a method to making a BADASS brand. It looks like this:

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Brand Definition


Diving deep to define the emotional qualities of your business. Your audience, personality, competition, values, mission, and purpose.

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Brand Foundation


Building out the core components of you brand’s identity. The logo, color palette, typography, and graphic elements.

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Brand Expansion


Applying those foundations to tangible assets and new areas your brand is headed. This includes things like collateral design and sub brand creation.

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The proof is in the pudding portfolio

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Making pharmaceutical project management feel less like pharmaceutical project management.

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Hello Hello

A mobile application concept brand that connects the Deaf community with local restaurants.

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Infusing a women's health brand with the founder's mission of living a healthy life without missing it.

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Collective Ventures

Branding a crypto hedge fund with a simple goal: encourage the little guys to win and be benevolent at all costs.

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got questions? Get answers

This is a list of commonly asked questions I've heard over the years. If there's something I missed,

How do I know I'll be happy with the project?

Every project starts out with a phone call including you, me, and anyone else you believe necessary on the call. We'll get to know each other, walk through the process, and determine if it's a good fit to work together. If we do, my process is highly iterative and that leads us to good ideas we're both proud of.

How much does brand identity design cost?

You can find prices on my Services + Prices page.

Are you able to reduce cost for special cases?

While the prices I've laid out are non-negotiable, the manner in which they are paid out is. Talk to me about payment plans, leasing (yes, like a car), or equity compensation/profit-sharing during our initial call.

Do you only work with SaaS companies?

Short answer, no. My services would be useful to many business and I've done branding project in several verticals. I just like working with SaaS companies and found my process is one they appreciate.

Can you help us with copywriting?

I'm flattered you'd consider me for writing, and if I wasn't connected with other specialized writers, I'd help out. Just like website design, I know other creatives who are better equipped to handle copywriting and I'm happy to connect you with them. What I can do is offer creative direction and feedback as a consultant.

We're not in the same city, is that an issue?

Not an issue at all. I've been doing remote work for years (before we all wished we'd invested in Zoom's stock) and I've got solid asynchronous tools that help reduce our meeting count.

I know exactly what I want my logo to look like, can you help?

That is a generous offer to trust me with your vision, and I'm sorry, it doesn't sound like I'm the best fit. I am best qualified to help those who are looking for creative input and ideas as well as execution. Plus, it'd be really expensive and it sounds like Upwork or Fiverr would be better choices for such a task.

How long does a brand identity project take?

Single product companies and most startups take between 4 and 6 weeks to get a full brand identity. If you're in a massive growth stage with more riding on the line it will take longer pending the scope we determine.